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Another Year of EN World Demographics!

As I did last year, this is a look at EN World's demographics. This period is June 2020 to June 2021. The data reflects over 5M unique visitors and tens of millions of page views. The short version -- over the last year, the user base has become younger, and (slightly: 3%) less male. The average EN World reader is now an 18-24 year-old American male (last year it was a 25-34 year-old American male).

As before, you can compare these stats to WotC's official Stats for D&D. The most recent figures can be found here.

Age
So last year the dominant age group on the site was 25-34. This year, it's younger - the 18-24 group is the largest. Like last year, EN World skews a little younger than D&D's overall player base, with a higher percentage in the lower age groups, and a lower percentage in the highest age groups. Note that GA doesn't measure under 18s.

enwusersage.png


Gender
Next is the gender data. Google Analytics only provides male and female data, and no data for non-binary people. Within those constraints, 83% of the visitors are male, and 17% female. Last year, 14% were female, so that's an increase of 3%. Still not enough, but headed in the correct direction. According to WotC, 40% of the player base is female and just below 1% is non-binary. So there's still work to be done there!

mf.jpg



Geography
This hasn't changed much from last year. America dominates the chart, with other primarily English-speaking countries behind it. Brazil has more of a presence than any EU country. The EU in general is only about 5% of the user base.

CountryPercentage
United States59.7%
United Kingdom8.3%
Canada7.5%
Australia3.3%
Brazil2.3%
Germany2.3%
Italy1.5%
Netherlands1.3%
Spain0.9%
Sweden0.8%
France0.8%

What do they look at?
The most popular page on the site - unsurprisingly - is the news page, with 12% of the views. Now, bear in mind that each forum thread is a page, so the site has hundreds of thousands of pages and we have tens of millions of page views. That means that a page getting more than a single percentage of the views is a very popular page -- no non-news page has managed that.

About Google Analytics
These are anonymized aggregate stats collected by Google. We only have access to the data in aggregate.
 

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Russ Morrissey

Russ Morrissey








Sacrosanct

Legend
Publisher
Woot! I finally reached the top 10% in something!

In all seriousness, I am really glad to see the % of younger gamers go higher. They are critical to keeping the hobby alive. And as an old time gamer myself, I have zero issues whatsoever with the change in the game to better align with the current generations preferences.
 



Marc_C

Solo Role Playing
I'll continue posting my 2% contribution. :p

It's very good that the demographics are getting younger (18-24). I was less active during that period. I became far more active after university.

Question: I'm guessing younger users (17 and less) visit EnWorld. Do you have data on this?
 


schneeland

Explorer
It is interesting to see. Based on the posts I see, I would think that the age tends higher with most posts I see (mostly on the D&D page) tends towards 40s+ age
I believe forum regulars are significantly older than the general ENWorld "population" (I think there was a poll a while ago, but I don't recall specific details).
 

Nikosandros

Golden Procrastinator
I’m pretty sure gamers were mainly under 25 when I started too! I certainly was — I was 11!
For sure! My friends and I were all around 12 when we started playing and we certainly felt that we were of the right age! :)

If I'm not mistaken, there has been a period in which the active player base has been older, but it was, correctly, seen as crisis for the sector...
 


Morrus

Well, that was fun
Staff member
I'll continue posting my 2% contribution. :p

It's very good that the demographics are getting younger (18-24). I was less active during that period. I became far more active after university.

Question: I'm guessing younger users (17 and less) visit EnWorld. Do you have data on this?
No. GA doesn’t track under 18s.
 

Ghost2020

Adventurer
Oh goodness, I'm a seven-percenter!!

Very happy to see that the hobby is growing and has young blood to keep it alive!

I'd love to know the % of adults who got their kids into it, and they actually pick up the hobby versus just humoring us. :p
 

Marc_C

Solo Role Playing
Oh goodness, I'm a seven-percenter!!

Very happy to see that the hobby is growing and has young blood to keep it alive!

I'd love to know the % of adults who got their kids into it, and they actually pick up the hobby versus just humoring us. :p
I would say 95% did a few RPG games with their kids. Did it stick? That is another question. Probably the same percentage as with a regular group of new players.
 


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