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Another Year of EN World Demographics!

As I did last year, this is a look at EN World's demographics. This period is June 2020 to June 2021. The data reflects over 5M unique visitors and tens of millions of page views. The short version -- over the last year, the user base has become younger, and (slightly: 3%) less male. The average EN World reader is now an 18-24 year-old American male (last year it was a 25-34 year-old American male).

As before, you can compare these stats to WotC's official Stats for D&D. The most recent figures can be found here.

Age
So last year the dominant age group on the site was 25-34. This year, it's younger - the 18-24 group is the largest. Like last year, EN World skews a little younger than D&D's overall player base, with a higher percentage in the lower age groups, and a lower percentage in the highest age groups. Note that GA doesn't measure under 18s.

enwusersage.png


Gender
Next is the gender data. Google Analytics only provides male and female data, and no data for non-binary people. Within those constraints, 83% of the visitors are male, and 17% female. Last year, 14% were female, so that's an increase of 3%. Still not enough, but headed in the correct direction. According to WotC, 40% of the player base is female and just below 1% is non-binary. So there's still work to be done there!

mf.jpg



Geography
This hasn't changed much from last year. America dominates the chart, with other primarily English-speaking countries behind it. Brazil has more of a presence than any EU country. The EU in general is only about 5% of the user base.

CountryPercentage
United States59.7%
United Kingdom8.3%
Canada7.5%
Australia3.3%
Brazil2.3%
Germany2.3%
Italy1.5%
Netherlands1.3%
Spain0.9%
Sweden0.8%
France0.8%

What do they look at?
The most popular page on the site - unsurprisingly - is the news page, with 12% of the views. Now, bear in mind that each forum thread is a page, so the site has hundreds of thousands of pages and we have tens of millions of page views. That means that a page getting more than a single percentage of the views is a very popular page -- no non-news page has managed that.

About Google Analytics
These are anonymized aggregate stats collected by Google. We only have access to the data in aggregate.
 

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Russ Morrissey

Russ Morrissey


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Tonguez

A suffusion of yellow
1E was targeted at kids. D&D has always been targeted at kids. How old were you and your friends when you started gaming? I'll bet you weren't 46!
Yeah the grognard tags was to indicate it was a bit tongue-in-cheek

but yes I do acknowledge that I was 11 when the bullywugs caught my interest:) that said 3e always felt more grown up to me especially compared to 5e - that probably personal bias and nostalgia rather than reality
 

MGibster

Legend
1E was targeted at kids. D&D has always been targeted at kids. How old were you and your friends when you started gaming? I'll bet you weren't 46!

Come on, this guy is obviously a middle aged plumber and behind him I see a professional football player, an accountant, and a school teacher playing. AD&D was marketed to a younger set but I don't think it was written for them. But I don't like to think of more recent rules as being "dumbed down." In my estimation, when you eschew obfuscation and make things easier to understand you're doing the world a favor.


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imagineGod

Legend
Is that your age in the meme?

I always thought we are all younger and smarter than our parents, thus, play more complex games than them. But the trend these days is going downhill fast rules-wise

And my apologies if you are one of those old people losing memory.
 

MGibster

Legend
I always thought we are all younger and smarter than our parents, thus, play more complex games than them. But the trend these days is going downhill fast rules-wise
I used to love playing games like Car Wars, Starfleet Battles, Battletech, etc., etc., etc. back in the 80s and 90s. I had the opportunity to play some old school Battletech back in late 2019 and halfway through the game I was bored out of my mind. It wasn't the complexity of the game that got me it was how slow it was. These days I tend to prefer simple rules. D&D is about as complex as I care to get now.
 

imagineGod

Legend
I started collecting and playing older editions because I could not accept that my parents could do basic math better. No way.

So 2nd Edition had THAC0 (To Hit Armor Class Zero) that involved subtraction to determine attack success.

3rd Edition made it simpler with only additions used to beat Armor Class.

4th Edition, I am ashamed to admit I actually played and liked it.

Then with 5th Edition, we just roll Advantage since math is hard.

And 6th Edition is heading all digital assist with mobile computers to help do the math, because you, know, math is really hard.
 

I thought D&D was targeted at college aged adults based on reading the ruleset.

3rd Edition is more technically complex, and 2nd even more so. Are kids getting dumber for the simplification of each new edition, I wonder.
Academic standards have actually dramatically increased since D&D came out. Eighth graders in California are expected to be able to pass a standardized test in algebra nowadays, something I didn't learn until 10th grade.

My second grader spent part of the year learning coding at her very-much-not-fancy public school this year. (Virtually, of course.)
 

I always thought we are all younger and smarter than our parents, thus, play more complex games than them. But the trend these days is going downhill fast rules-wise
Don't confuse your tastes with the capabilities of the people who will be running the world when you're trying to remember where the bifocals on top of your head are. (They're on top of your head, I just told you.)
 

I used to love playing games like Car Wars, Starfleet Battles, Battletech, etc., etc., etc. back in the 80s and 90s. I had the opportunity to play some old school Battletech back in late 2019 and halfway through the game I was bored out of my mind. It wasn't the complexity of the game that got me it was how slow it was. These days I tend to prefer simple rules. D&D is about as complex as I care to get now.
I loved Car Wars back in the day, but spending an hour moving little pieces of cardboard around on the sheet for a very simple battle was ridiculous. Computers and even phones can do it so much better and faster, allowing more actual play.
 


dragoner

Dying in Chargen
Grognards gonna grumble.

I have my Holmes basic on the shelf next to my 5e books, indeed the basic feels directed to more of younger set than 5e, nor does the math in it feel harder (then again I am a math person so it all feels easy to me). Nor do I feel people are getting dumber, people today don't need to churn butter, instead they can configure a device. Just my 7% worth. ;)
 

cmad1977

Hero
I started collecting and playing older editions because I could not accept that my parents could do basic math better. No way.

So 2nd Edition had THAC0 (To Hit Armor Class Zero) that involved subtraction to determine attack success.

3rd Edition made it simpler with only additions used to beat Armor Class.

4th Edition, I am ashamed to admit I actually played and liked it.

Then with 5th Edition, we just roll Advantage since math is hard.

And 6th Edition is heading all digital assist with mobile computers to help do the math, because you, know, math is really hard.

Imagine being so out of touch.
Couldn’t be me.
 




dragoner

Dying in Chargen
Damn right I am!

What's with things nowadays? They aren't the same things that were things when I was young! I demand all things be old things. Things that I don't understand are clearly indicative of the lower intelligence of young people!
We might be dinosaurs, but dinosaurs ruled the Earth until they went extinct, veritable legends in our own minds. Wait, is that an asteroid?
 

Tonguez

A suffusion of yellow
Come on, this guy is obviously a middle aged plumber and behind him I see a professional football player, an accountant, and a school teacher playing. AD&D was marketed to a younger set but I don't think it was written for them. But I don't like to think of more recent rules as being "dumbed down." In my estimation, when you eschew obfuscation and make things easier to understand you're doing the world a favor.
Yes but they also had this–
7E25FEF8-B159-4D7A-AB05-EB89BD7A1DE6.jpeg
 

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