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Message: <blockquote data-quote="Mistwell" data-source="post: 6397716" data-attributes="member: 2525">In 40 years, it's been WOTC or their predecessor company that's dominated that market more than 90% of the time, and they are dominating it this moment as well.  So, WOTC is the market leader.  I understand there was a brief period of time (say 3 years of 40 years, recently), most of which coincided with WOTC not selling many products anyway, where they were not the #1 company.  But that does not make them not a market leader, or even THE market leader, for the overall general industry.  So it's their decision to set the market leading pace.  They make the industry standard.Of course they can.  Industry leaders often do, particularly when they have such a long history of being the overwhelming dominant, and sometimes sole player, in that industry. MANY people said $50 for the core books was charging too much and people wouldn't buy.  Looks now like it's the best selling core rulebooks of all time, at least in the short term.  Industry leaders can get away with charging more than the competition, and they usually do.The focus of the conversation has been on core books.  I have no idea about supplement books.  I think that is yet another sub-set of the industry which has it's own factors.</blockquote>