Asmodee North America Acquires Mayfair Games Assets

Mayfair Games, once known in role-playing circles for their Role-Aids line of AD&D gaming supplements and Ray Winninger's iconoclastic Underground role-playing game, have announced their acquisition by Asmodee North America. The acquisition covers all of their assets and is effective immediately.

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As of today, the management team at Mayfair Games, Inc. announces we will wind down game publishing. After 36 years, this was not an easy decision or one we took lightly, but it was necessary. Once we had come to this conclusion, we knew we had to find a good home for our games which is when we reached out to Asmodee.

We are pleased to announce that we have sold our games to Asmodee North America, who have acquired all the assets of Mayfair Games, Inc. This acquisition includes the product line for both Mayfair Games, Inc and Lookout Games, GmbH.

Moving forward, Mayfair product will continue to be available through previously established distribution channels including Alliance Game Distributors for all sales in the USA to the hobby market and with Esdevium Games now Asmodee UK for the UK market.

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This does not effect either of the major role-playing lines as the rights to Underground reverted to Winninger a few years ago, and the rights to the Role-Aids line ended up with TSR (which presumably means that they are currently owned by Wizards of the Coast).

 

[Aaron L]

If only this would mean that DC Heroes would be republished!

Man, that is still the best damn superhero game.

 

[aramis erak]

Reading a bit between the lines, either Mayfair's cash flow was on a down slope or the owner(s) decided NOW was a good time to take the money and retire. The mention of 36 years makes me think the later. Consolidation isn't always bad. D&D is much better off for TSR being 'gobbled up' by WOTC.

Only because the they were mismanaged whilst gobbled by the heiress to the dille family trust.