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Message: <blockquote data-quote="TheYeti1775" data-source="post: 5658547" data-attributes="member: 20914">That's actually the first time I read something like that.It's actually quite interesting because it's actually a very sound theory.Cause just using myself as an example.I've bought more Paizo/Pathfinder books than I have WotC/4E books.  Mainly because it's more in line with my wants for playing D&D.But if WotC were to come out with 5E loaded with awesome sauce, I would probably buy more 5E than Pathfinder.Brand loyalty is probably a huge chunk of that reasoning.Paizo probably does benefit greatly from the origianl Edition Wars.  But I think as time has passed they've moved on from that.Don't get me wrong I'm willing to wager that a significant percentage of their patrons are the WotC left me crowd, but honestly they wouldn't stay if it wasn't a decent product.Paizo is developing it's own brand loyalty these days.It might actually be in WotC's market share interest to actually release a 5E, just to stifle that somewhat.I think we could all agree the majority of Paizo customers are D&D fans.  But the majority of D&D fans are not Paizo fans. (I include the OD&D/AD&D crowds in that statement.)</blockquote>