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<blockquote data-quote="Mark Hope" data-source="post: 4380597" data-attributes="member: 27051">Taking the above into account, I'm pretty surprised by the results of this poll so far.&nbsp; The percentage of those not changing over at all is far higher than I had expected to see.&nbsp; I know that there are those who are sticking with an older edition (I'm one of them) but to see 43% voting for &quot;No Change&quot; is a much bigger proportion than I had thought was the case.I remember anecdotal tales that TSR lost around 50% of its customers when it shifted from 1e to 2e, but I was always skeptical of those figures.&nbsp; Now... not so much.&nbsp; I find it hard to believe that WotC didn't take this kind of reluctance to adopt 4e into account, given all the market research they did for 4e (or said they did, anyhow) so it seems clear that they are banking on drawing in a huge number of new players to replace those who are not making the change to 4e.&nbsp; It will be interesting to see how that marketing campaign plays out when it starts later this year.&nbsp; I recall that the plan was to get current gamers to shift over in the early phase of 4e (ie. now) and get new players later.&nbsp; I doubt that WotC would be happy with only snagging 50% to 60% of their current customer base, so they must have something pretty hefty in the works for attracting new players.Very interesting perspective, Delta.&nbsp; Really casts the reliabilty of such polls in a new light for me.&nbsp; Here's hoping that this poll continues to draw attention... and votes!</blockquote>

[QUOTE="Mark Hope, post: 4380597, member: 27051"] Taking the above into account, I'm pretty surprised by the results of this poll so far. The percentage of those not changing over at all is far higher than I had expected to see. I know that there are those who are sticking with an older edition (I'm one of them) but to see 43% voting for "No Change" is a much bigger proportion than I had thought was the case. I remember anecdotal tales that TSR lost around 50% of its customers when it shifted from 1e to 2e, but I was always skeptical of those figures. Now... not so much. I find it hard to believe that WotC didn't take this kind of reluctance to adopt 4e into account, given all the market research they did for 4e (or said they did, anyhow) so it seems clear that they are banking on drawing in a huge number of new players to replace those who are not making the change to 4e. It will be interesting to see how that marketing campaign plays out when it starts later this year. I recall that the plan was to get current gamers to shift over in the early phase of 4e (ie. now) and get new players later. I doubt that WotC would be happy with only snagging 50% to 60% of their current customer base, so they must have something pretty hefty in the works for attracting new players. Very interesting perspective, Delta. Really casts the reliabilty of such polls in a new light for me. Here's hoping that this poll continues to draw attention... and votes! [/QUOTE]

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