Charles Ryan speaks - Fantastic Locations

MerricB

Eternal Optimist
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I recently asked Charles Ryan about the Fantastic Locations series (Fane of the Drow; Hellspike Prison) and whether they were a new take on adventures.

Here is his reply:

Charles Ryan:
So, last year we put out a couple map products (the Map Folios I, II, and 3-D). They were kind of an experimental product, and frankly they didn't turn out the way we would have liked--but they did really well. So we thought "heh, what if we made a really good map product?"

We put our heads together and thought about what sort of map product would be interesting and most useful to players, and the Fantastic Locations series is what we came up with.

Essentially, what they are isn't just a set of diagrams of interesting locations, but a set of diagrams that you can actually use in play. Then we added some material for both RPG play (interesting encounters and a mini-adventure) and minis skirmish play (scenarios).

The basic premise is the same as the Map Folios: Cool maps of interesting places that you can use in any campaign. The difference is in the immediate utility to the player. If players like the FL products, you can count on seeing more in the future.

As for adventures, the Eberron series of adventures (last year and this) marked our return to adventure publication. You'll notice in that same catalog that there's an FR adventure coming out in September. You might see more, for the campaign settings and for D&D in general, in the future.

(Philosophically speaking, back in the day we figured the d20 community would jump all over adventure publication, and we'd focus on the core rules and high-end products we're uniquely qualified to produce. But the d20 publishers quickly abandoned adventures in favor of competing with us in the realm of rulebooks and supplements (Sun Tzu would not be proud), leaving that part of the market underserved. So we're going to serve it!)

http://boards1.wizards.com/showthread.php?p=5899353#post5899353
 

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Charles Ryan said:
(Philosophically speaking, back in the day we figured the d20 community would jump all over adventure publication, and we'd focus on the core rules and high-end products we're uniquely qualified to produce. But the d20 publishers quickly abandoned adventures in favor of competing with us in the realm of rulebooks and supplements (Sun Tzu would not be proud), leaving that part of the market underserved. So we're going to serve it!)

Sun Tzu not proud? I think he needs to elaborate on that one. d20 print publishers quickly discovered that the reasons WotC wasn't producing adventures in abundance were just as pertinent in their own calculations. That there are some non-WotC books that can compete with WotC books speaks only to the quality of the talent in the d20 community, some of which would never work for WotC for various reasons and some of which used to work for them before their several talent purges. I doubt, though, that the numbers of any head-to-head competing product from outside WotC ever sold in WotC-like numbers. He might be overstating things a touch.
 

I'm glad to hear WotC is considering more adventures...I can't get enough of those. Hopefully there will be a longer Eberron adventure path in the near future.
 

Mark said:
d20 print publishers quickly discovered that the reasons WotC wasn't producing adventures in abundance were just as pertinent in their own calculations.

I thought it was pretty widespread knowledge in the industry for some time now that supplements outsell adventures.

At any rate, a third party publisher's supplements doesn't have to outsell WotC's supplements for them to be a better idea than adventures. They only have to outsell their own adventures.

Guess Sun Tzu wouldn't have been much of a small businessman, neh?
 

Psion said:
I thought it was pretty widespread knowledge in the industry for some time now that supplements outsell adventures.

Me, too. It's surprising he brings in up in this way but it's the first I have ever heard a WotC official mention d20 publisher strategies in a way that makes it seem WotC feels they didn't predict things well or perhaps, and I say this lightly, that they were betrayed. ;)

Psion said:
At any rate, a third party publisher's supplements doesn't have to outsell WotC's supplements for them to be a better idea than adventures. They only have to outsell their own adventures.

Yup. Don't try to outrun the dragon, just the dwarf. :p

Psion said:
Guess Sun Tzu wouldn't have been much of a small businessman, neh?

It'd be worth working for him just to compile the memos. :D
 

Psion said:
I thought it was pretty widespread knowledge in the industry for some time now that supplements outsell adventures.

At any rate, a third party publisher's supplements doesn't have to outsell WotC's supplements for them to be a better idea than adventures. They only have to outsell their own adventures.

Guess Sun Tzu wouldn't have been much of a small businessman, neh?

Actually, I think that there's a general move by a lot of d20 publishers to move back towards adventures. Rules supplements, by and large, haven't worked out very well for most publishers.

If you look at the current d20 situation, things are very complex. We have D&D selling very well across the board, and the player base has grown tremendously. Yet, the staggering majority of d20 publishers are having trouble. Non-d20 publishers are in even worse trouble, again aside from a small subset.

I don't think it's wise to immediately write off adventures. If we looked purely at the numbers, d20 had its biggest sales when adventures were the big thing. From my own personal experience, I'll buy d20 adventures (I love Goodman Games's Dungeon Crawl Classics series) but I haven't bought a d20 rule supplement in.... I honestly can't remember.
 

Mark said:
Me, too. It's surprising he brings in up in this way but it's the first I have ever heard a WotC official mention d20 publisher strategies in a way that makes it seem WotC feels they didn't predict things well or perhaps, and I say this lightly, that they were betrayed. ;)

I take the Sun Tzu comment as referring to d20 publishers taking on WoTC at things they compete in (sourcebooks) but have little chance of truly competing, as opposed to taking the piece of the pie that WoTC abandoned (adventures), eventually leading WoTC to jump back in that piece of the market, possibly taking that out of play as well. I don't see betrayal, I see puzzlement that reminds me of when I was 4 years old trying to tackle my 16 and 19 year old brothers in football. I tried real hard, but I couldn't really accompish much, and my brothers would watch me bounce off them, and just shake their heads.
 

Ahh, this is very good news indeed. Dungeon aside, I so miss the modules... er... "adventures" ;) that used to come out on a regular basis. Even if you just use them as a framework for your own adventures, I find they're always useful in some way.
mearls said:
I don't think it's wise to immediately write off adventures. If we looked purely at the numbers, d20 had its biggest sales when adventures were the big thing. From my own personal experience, I'll buy d20 adventures (I love Goodman Games's Dungeon Crawl Classics series) but I haven't bought a d20 rule supplement in.... I honestly can't remember.
Does this mean we can expect some adventurey goodness for Iron Lore? :cool:

Cheers!
 

You know, while I don't believe that PDFs are "the future of the hobby"--there will always be a place, and I firmly believe a much larger place, for the printed word--I'm starting to think that PDFs may be the future of modules.

For all the arguments against publishers printing adventures, and there are many, modules have a built-in market that has never gone away. It seems to me that said market would be happier with PDF modules than with no modules, and the lower costs make PDF modules a much easier proposition.

And yes, Lions Den will be testing this theory at some point. :)
 

Mouseferatu said:
You know, while I don't believe that PDFs are "the future of the hobby"--there will always be a place, and I firmly believe a much larger place, for the printed word--I'm starting to think that PDFs may be the future of modules.
Possibly... However, personally, I will buy a printed piece over a PDF if the option were available. Maybe if I owned a very nice 12" x 18" inkjet and could run off high quality pages which I could fold, cut and bind myself I might be more tempted... ;)

Cheers!
 

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