Out of curiosity, do BioWare (Dragon Age RPG) and DC Comics (DC Adventures) not count as companies looking to extend their "transmedia" brands with RPG expressions?
If we're not talking about companies like that, what exactly are we discussing?
the second Matrix--minus the rave/orgy scene--is still my favorite of the three.![]()
I wasn't arguing that Advanced D&D should be the central property. IMO, the central property should be a live action TV show or a cartoon. Hasbro is launching a new TV network, and I'm honestly surprised that they aren't utilizing WotC's brands for it.
Esplain.

(Dungeons & Dragons)
Rulebook featuring "high magic" options, including a host of new spells.