Nice idea for a "pretend to be something else" monster, simple but effective.
I don't much care for the "Slime Worm" name, maybe add in a mention that it has alternative names like "Horde Worm" or "Treasure Worm"?
Statswise, it looks like we'll want to modify the Purple Worm.
Huge Magical Beast (It's under half as long as the Gargantuan Purple)
Hit Dice: 10d10+50 (105) (straightforward)
Speed: 20 ft. (no burrow or swim, unlike a Purple)
AC: 21 (-2 size, -2 Dex, +15 natural), touch 6, flat-footed 21
(It has a better AC than a purple, if we give it the same NA it ends up AC21 since it only has a -2 size penalty. Although I'm tempted to give it a +12 NA and +3 armour from all the coins, gems & assorted junk sticking to its skin which makes AC: 21 (-2 size, -2 Dex, +12 natural, +3 armour))
Attacks: Bite +16 melee (2d6+12)
Special Attacks: Improved grab, swallow whole
(Can swallow up to one size smaller than itself, 1 Large / 4 Medium / 16 Small et cetera)
Special Qualities: Mimic horde, tremorsense 60 ft.
Abilities: Str 27, Dex 6, Con 21, Int 1, Wis 8, Cha 8
(Downsized Purple Worm. I know the original is Int 0, but I like the idea of it having at least animal-level intelligence. It fits its behaviour better. Maybe tweak the Dexterity up a few points and lower its natural armour a bit? I was tempted to increase its Cha to help its Disguise and to reflect that it's covered in shinies, but decided against it.)
Skills: 13 points?
(All in Disguise? Give it a hefty racial bonus to Disguise?)
Feats: 4? (Pick some of a Purple Worm's feats?)
Environment: Underground
Organization: Solitary
Treasure: Triple coins, double goods, 50% items?
(Needs lots of loot to cover itself with, but I don't want them to be excessively valuable)
That looks like a good start to me.