HarbingerX
Rob Of The North
I think something that might be more successful would be a "Dungeon of the month" subscription like LootCrate - where you get a poster battle mat, a couple props/handouts and some figures or standees with a 16-32 page adventure that takes 6-10 hours to complete.
This actually could work, though the price would have to be high. Games Workshop has something like this with the Warhammer 40K Conquest subscription service.
Perhaps give you a battle mat, a short adventure, some handouts and a mini.