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Message: <blockquote data-quote="Argyle King" data-source="post: 8857585" data-attributes="member: 58416">I think the current state of MTG illustrates what happens (in a worse-case scenario) when you repeatedly release "bad" (subjective, I know) product under an established brand name, while ignoring any negative feedback (from people who once enjoyed said brand) by labeling it as only being the result of trolls, haters, people not hip to contemporary trends, and etc. Certainly, yes, change is inevitable. Things do evolve. In many cases, they need to for a variety of reasons.However, I believe that many people mistakenly believe that "change" and "progress" are interchangeable words. They aren't. Being an established brand carries certain a certain identity and a certain set of expectations with it. Names (like McDonalds, Nike, or Lacoste) and symbols (like golden arches, the 'Air Jordan' silhouette, or an alligator) carry meaning. A history of goodwill and met expectations can mean a lot to a customer base. In some cases, that goodwill can cover for serious blunders which would have been disastrous for other companies.But even that has limits.Repeatedly abusing that built-up goodwill or an egregious violation of established expectation can change what is associated with a name and/or the associated symbol.Charlie Chaplin was a famous and mostly beloved performer with a distinctive look, but the toothbrush mustache is not associated with his name because it gained visibility as a symbol associated with atrocity.</blockquote>

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