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<blockquote data-quote="Sword of Spirit" data-source="post: 8360553" data-attributes="member: 6677017"><p>This (the original issue, not the cancellation as a response) coming right around the same time DDB is running that sweepstakes to win some content shows a pattern.</p><p></p><p>For those that aren’t familiar, the sweepstakes gives you (if I understand and remember correctly) chances to win one grand prize Legendary Bundle, or one of 10 prizes that includes a digital book and dice set of your choice.</p><p></p><p>You get one entry just by showing up and filling out the sweepstakes. You can get up to another 30 or so entries by doing a variety of social media things that give you 1 or 2 entries each. Two or three of the 1 entry actions are as simple as visiting a webpage. All the rest of them involve following, retweeting, or otherwise using your social media accounts to provide advertising for DDB. If you perform all of the possible entry options, that’s how you get the extra 20 entries to put you at the max number.</p><p></p><p>As a marketing tactic this is incredibly efficient for DDB. The content they are giving away costs them <em>maybe</em> $1,000 in lost purchases and pennies at most in the combined technical costs of authorizing those digital downloads plus a share of the product development costs at this point in the product lifecycles. They also have to pay the employees who put together the sweepstakes and run it (I have no way to estimate the cost of that). In return, everyone who enters the sweepstakes directly gets exposed to advertising which increases their likelihood of making more DDB purchases. But more importantly and lucratively, millions of applicants are flooding social media with advertising for DDB.</p><p></p><p>I can only imagine the immense profitability of offloading all of that advertising to your customers at virtually no cost to yourself.</p><p></p><p>Taken in isolation, there’s nothing wrong with that. When I saw what they were doing I had to give them credit for the efficiency of the idea. But once I saw what they were doing with this art contest, it seems like there is a pattern here of trying to get their customers to do an inordinate amount of their work for them. (Are they planning on dropping their prices to pass some of the savings on to us? That would be cool, but I seriously doubt it.)</p><p></p><p>It‘s good that they were called to account for it and that they took it seriously. It‘s entirely possible there was no ill intent behind it, and it looked like a win for everyone to whoever was running those projects. Or maybe not. What‘s important is that at a certain point that sort of behavior is exploitative and it‘s good that it was nipped in the bud now before it continued to get worse.</p></blockquote><p></p>
[QUOTE="Sword of Spirit, post: 8360553, member: 6677017"] This (the original issue, not the cancellation as a response) coming right around the same time DDB is running that sweepstakes to win some content shows a pattern. For those that aren’t familiar, the sweepstakes gives you (if I understand and remember correctly) chances to win one grand prize Legendary Bundle, or one of 10 prizes that includes a digital book and dice set of your choice. You get one entry just by showing up and filling out the sweepstakes. You can get up to another 30 or so entries by doing a variety of social media things that give you 1 or 2 entries each. Two or three of the 1 entry actions are as simple as visiting a webpage. All the rest of them involve following, retweeting, or otherwise using your social media accounts to provide advertising for DDB. If you perform all of the possible entry options, that’s how you get the extra 20 entries to put you at the max number. As a marketing tactic this is incredibly efficient for DDB. The content they are giving away costs them [I]maybe[/I] $1,000 in lost purchases and pennies at most in the combined technical costs of authorizing those digital downloads plus a share of the product development costs at this point in the product lifecycles. They also have to pay the employees who put together the sweepstakes and run it (I have no way to estimate the cost of that). In return, everyone who enters the sweepstakes directly gets exposed to advertising which increases their likelihood of making more DDB purchases. But more importantly and lucratively, millions of applicants are flooding social media with advertising for DDB. I can only imagine the immense profitability of offloading all of that advertising to your customers at virtually no cost to yourself. Taken in isolation, there’s nothing wrong with that. When I saw what they were doing I had to give them credit for the efficiency of the idea. But once I saw what they were doing with this art contest, it seems like there is a pattern here of trying to get their customers to do an inordinate amount of their work for them. (Are they planning on dropping their prices to pass some of the savings on to us? That would be cool, but I seriously doubt it.) It‘s good that they were called to account for it and that they took it seriously. It‘s entirely possible there was no ill intent behind it, and it looked like a win for everyone to whoever was running those projects. Or maybe not. What‘s important is that at a certain point that sort of behavior is exploitative and it‘s good that it was nipped in the bud now before it continued to get worse. [/QUOTE]
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