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Message: <blockquote data-quote="Greg Benage" data-source="post: 8360729" data-attributes="member: 93631">It's the tendency of so many online communities to immediately escalate to "underlying principle" on every single little thing that I object to. Can we admit some nuance? Can we exercise some judgment? Does every trivial (or manufactured) controversy have to be transformed into a battle between Good and Evil?DDB was not engaging in some nefarious scheme to monopolize the market on token frames at the expense of unsuspecting creatives. They were trying to run a contest to drive fan engagement. Maybe they could have opted not to use the standard contest boilerplate they downloaded from LegalZoom, but the hashtivists could have also taken a breath and chosen not to ignite yet another "backlash" over it, too.</blockquote>