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D&D: Honor Among Thieves Superbowl Spot
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<blockquote data-quote="OB1" data-source="post: 8934932" data-attributes="member: 6796241"><p>Unfortunately not so sweet that I could get myself in to see it (I tried) <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":)" title="Smile :)" data-smilie="1"data-shortname=":)" /> I will say that the non D&D fan who saw it is pretty level headed about judging the films that they see early (and isn't a social influencer), so I take their response as a very positive sign. </p><p></p><p>Great points. I could have sworn Top Gun had a SB ad last year, but maybe it was during pre-game or post-game. At any rate, interesting that The Lost City and Sonic 2 were both Paramount March releases, and both performed pretty well for what they were. The Lost City (30M open, 100M Domestic, 190M Worldwide) was a non-IP romantic/comedy/adventure and one of the best performing films of that type since well before Covid, while Sonic 2 (72M open, 191M Domestic, 400M Worldwide) is probably a closer target to D&D. Sonic 2 has a 96% fresh rating with moviegoers. </p><p></p><p>I think you are spot on that the release date was set very cautiously and before they knew what kind of final product they had or how audiences would react to it. Between the screening that happened this week, the Super Bowl ad, and the fact that it is screening at SxSW in Austin, I'd guess they believe they have a film that will appeal to a mass audience and are doing everything they can to get the word out early. With Super Mario opening the next week, they will need a big open to keep up momentum if they want to reach $400-500M Worldwide.</p></blockquote><p></p>
[QUOTE="OB1, post: 8934932, member: 6796241"] Unfortunately not so sweet that I could get myself in to see it (I tried) :) I will say that the non D&D fan who saw it is pretty level headed about judging the films that they see early (and isn't a social influencer), so I take their response as a very positive sign. Great points. I could have sworn Top Gun had a SB ad last year, but maybe it was during pre-game or post-game. At any rate, interesting that The Lost City and Sonic 2 were both Paramount March releases, and both performed pretty well for what they were. The Lost City (30M open, 100M Domestic, 190M Worldwide) was a non-IP romantic/comedy/adventure and one of the best performing films of that type since well before Covid, while Sonic 2 (72M open, 191M Domestic, 400M Worldwide) is probably a closer target to D&D. Sonic 2 has a 96% fresh rating with moviegoers. I think you are spot on that the release date was set very cautiously and before they knew what kind of final product they had or how audiences would react to it. Between the screening that happened this week, the Super Bowl ad, and the fact that it is screening at SxSW in Austin, I'd guess they believe they have a film that will appeal to a mass audience and are doing everything they can to get the word out early. With Super Mario opening the next week, they will need a big open to keep up momentum if they want to reach $400-500M Worldwide. [/QUOTE]
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