The Superbowl commercial for the upcoming movie Dungeons & Dragons: Honor Among Thieves has been released in advance. The movie comes out on March 31st.
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Twiggly is pointing out the cost for a 30-second Super Bowl ad.Well, we know the advertising budget is at least 7 million dollars now.
Twiggly is pointing out the cost for a 30-second Super Bowl ad.
Also, about 40% of the hundred million plus watch the Super Bowl just for the ads.
I find that stat amazing given that we live in a world where YouTube exists.Twiggly is pointing out the cost for a 30-second Super Bowl ad.
Also, about 40% of the hundred million plus watch the Super Bowl just for the ads.
I try to keep my eye on my drink. Well, at least since the incident in '97...And 80% watch it for the drinking.
Did it sound to anyone else like the announcer didn't pronounce, or it got cut off, saying the "s" in Dragons?There's no indication from this kind of marketing spend that the people at Paramount & eOne aren't absolutely ecstatic about their product. They aren't burying this movie or chasing bad money, because neither of those things happen with a movie being promoted during the Super Bowl. They're chasing a tentpole and they think they have one.
There's also new movie posters, which is like round four for that kind of promotion.
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Dungeons & Dragons: Honor Among Thieves Releases New Super Bowl Commercial, Posters
Paramount Pictures has released a new trailer for Dungeons & Dragons: Honor Among Thieves, which [...]comicbook.com
It's also a lot faster to add class symbols to a movie poster than it is to develop and publish a new starter set. If this was a mistake -- which I have bludgeoned everyone with my belief that it is -- this is a reasonable thing for them to try and fix it.The posters revealed today all include the Class symbols that Wizards of the Coast used in the Player's Handbook and Tasha's Cauldron of Everything.
This, and the continued lack of D&D THE GAME, support for Honor Among Thieves, makes me think that the approach to the game is "Everyone will just look for D&D stuff"
Everything is considered a movie tie-in, from the Player's Handbook to Tasha's to the Starter Set.
I think this is exactly what they decided to do. Whether it's a good idea or not time will tell, but I think they decided a while back that the movie's existence was promoting the game and that having actual tie-in products either wasn't necessary or would in fact dilute the gains they might get on their core product from the movie audience looking for D&D games.This, and the continued lack of D&D THE GAME, support for Honor Among Thieves, makes me think that the approach to the game is "Everyone will just look for D&D stuff"
Everything is considered a movie tie-in, from the Player's Handbook to Tasha's to the Starter Set.
"... of refreshing CODE RED MT. DEW!"Would be funny if they tied in with Doritos' or Bud Light for after when the barbarian says. "Want to talk it over a drink."
Heard from some industry people (who are not Paramount employees) who saw the film this week that the film is fantastic. A non D&D fan called it as epic as LotR and with as much humor as GotG, and that they completely followed and were invested in the story with NO D&D background knowledge. A D&D fan said there were 'hundreds' of small easter eggs scattered through the film and was delighted. So definitely looking like Paramount has a film that could go big with general audiences. Not shocked that they are doing a Super Bowl commercial. And it's a pretty good one!There's no indication from this kind of marketing spend that the people at Paramount & eOne aren't absolutely ecstatic about their product. They aren't burying this movie or chasing bad money, because neither of those things happen with a movie being promoted during the Super Bowl. They're chasing a tentpole and they think they have one.