D&D Movie/TV D&D: Honor Among Thieves Superbowl Spot

The Superbowl commercial for the upcoming movie Dungeons & Dragons: Honor Among Thieves has been released in advance. The movie comes out on March 31st.

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[bedir than]

There's no indication from this kind of marketing spend that the people at Paramount & eOne aren't absolutely ecstatic about their product. They aren't burying this movie or chasing bad money, because neither of those things happen with a movie being promoted during the Super Bowl. They're chasing a tentpole and they think they have one.


There's also new movie posters, which is like round four for that kind of promotion.

Reading

Dungeons & Dragons: Honor Among Thieves Releases New Super Bowl Commercial, Posters

Paramount Pictures has released a new trailer for Dungeons & Dragons: Honor Among Thieves, which [...]

comicbook.com

 

[Ralif Redhammer]

 

[Twiggly the Gnome]

Well, we know the advertising budget is at least 7 million dollars now.

 

[bedir than]

Well, we know the advertising budget is at least 7 million dollars now.

Twiggly is pointing out the cost for a 30-second Super Bowl ad.

Also, about 40% of the hundred million plus watch the Super Bowl just for the ads.

 

[Whizbang Dustyboots]

Yeah, dropping big money on a Super Bowl ad suggests they feel this film is worth the investment.

 

[Snarf Zagyg]

Twiggly is pointing out the cost for a 30-second Super Bowl ad.

Also, about 40% of the hundred million plus watch the Super Bowl just for the ads.

And 80% watch it for the drinking.

 

[Jer]

Twiggly is pointing out the cost for a 30-second Super Bowl ad.

Also, about 40% of the hundred million plus watch the Super Bowl just for the ads.

I find that stat amazing given that we live in a world where YouTube exists.

I suspect it's a proxy for "I'm willing to be in the same room while my significant other watches it" or "I like to go to Super Bowl parties but I don't care about the game." Or at least I hope it is

Still doesn't undermine the point that it's going to be an ad that gets watched. And it does mean that Paramount thinks they have something here.

 

[LordEntrails]

And 80% watch it for the drinking.

I try to keep my eye on my drink. Well, at least since the incident in '97...

 

[LordEntrails]

There's no indication from this kind of marketing spend that the people at Paramount & eOne aren't absolutely ecstatic about their product. They aren't burying this movie or chasing bad money, because neither of those things happen with a movie being promoted during the Super Bowl. They're chasing a tentpole and they think they have one.


There's also new movie posters, which is like round four for that kind of promotion.

Reading

Dungeons & Dragons: Honor Among Thieves Releases New Super Bowl Commercial, Posters

Paramount Pictures has released a new trailer for Dungeons & Dragons: Honor Among Thieves, which [...]

comicbook.com

Did it sound to anyone else like the announcer didn't pronounce, or it got cut off, saying the "s" in Dragons?