D&D Movie/TV D&D: Honor Among Thieves Superbowl Spot

The Superbowl commercial for the upcoming movie Dungeons & Dragons: Honor Among Thieves has been released in advance. The movie comes out on March 31st.

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[bedir than]

There's no indication from this kind of marketing spend that the people at Paramount & eOne aren't absolutely ecstatic about their product. They aren't burying this movie or chasing bad money, because neither of those things happen with a movie being promoted during the Super Bowl. They're chasing a tentpole and they think they have one.


There's also new movie posters, which is like round four for that kind of promotion.

Reading

Dungeons & Dragons: Honor Among Thieves Releases New Super Bowl Commercial, Posters

Paramount Pictures has released a new trailer for Dungeons & Dragons: Honor Among Thieves, which [...]

comicbook.com

 

[Ralif Redhammer]

 

[Twiggly the Gnome]

Well, we know the advertising budget is at least 7 million dollars now.

 

[bedir than]

Well, we know the advertising budget is at least 7 million dollars now.

Twiggly is pointing out the cost for a 30-second Super Bowl ad.

Also, about 40% of the hundred million plus watch the Super Bowl just for the ads.

 

[Whizbang Dustyboots]

Yeah, dropping big money on a Super Bowl ad suggests they feel this film is worth the investment.

 

[Snarf Zagyg]

Twiggly is pointing out the cost for a 30-second Super Bowl ad.

Also, about 40% of the hundred million plus watch the Super Bowl just for the ads.

And 80% watch it for the drinking.

 

[Jer]

Twiggly is pointing out the cost for a 30-second Super Bowl ad.

Also, about 40% of the hundred million plus watch the Super Bowl just for the ads.

I find that stat amazing given that we live in a world where YouTube exists.

I suspect it's a proxy for "I'm willing to be in the same room while my significant other watches it" or "I like to go to Super Bowl parties but I don't care about the game." Or at least I hope it is

Still doesn't undermine the point that it's going to be an ad that gets watched. And it does mean that Paramount thinks they have something here.

 

[LordEntrails]

And 80% watch it for the drinking.

I try to keep my eye on my drink. Well, at least since the incident in '97...

 

[LordEntrails]

There's no indication from this kind of marketing spend that the people at Paramount & eOne aren't absolutely ecstatic about their product. They aren't burying this movie or chasing bad money, because neither of those things happen with a movie being promoted during the Super Bowl. They're chasing a tentpole and they think they have one.


There's also new movie posters, which is like round four for that kind of promotion.

Reading

Dungeons & Dragons: Honor Among Thieves Releases New Super Bowl Commercial, Posters

Paramount Pictures has released a new trailer for Dungeons & Dragons: Honor Among Thieves, which [...]

comicbook.com

Did it sound to anyone else like the announcer didn't pronounce, or it got cut off, saying the "s" in Dragons?

 

[bedir than]

The posters revealed today all include the Class symbols that Wizards of the Coast used in the Player's Handbook and Tasha's Cauldron of Everything.

This, and the continued lack of D&D THE GAME, support for Honor Among Thieves, makes me think that the approach to the game is "Everyone will just look for D&D stuff"

Everything is considered a movie tie-in, from the Player's Handbook to Tasha's to the Starter Set.

 

[Whizbang Dustyboots]

The posters revealed today all include the Class symbols that Wizards of the Coast used in the Player's Handbook and Tasha's Cauldron of Everything.

This, and the continued lack of D&D THE GAME, support for Honor Among Thieves, makes me think that the approach to the game is "Everyone will just look for D&D stuff"

Everything is considered a movie tie-in, from the Player's Handbook to Tasha's to the Starter Set.

It's also a lot faster to add class symbols to a movie poster than it is to develop and publish a new starter set. If this was a mistake -- which I have bludgeoned everyone with my belief that it is -- this is a reasonable thing for them to try and fix it.

 

[Jer]

This, and the continued lack of D&D THE GAME, support for Honor Among Thieves, makes me think that the approach to the game is "Everyone will just look for D&D stuff"

Everything is considered a movie tie-in, from the Player's Handbook to Tasha's to the Starter Set.

I think this is exactly what they decided to do. Whether it's a good idea or not time will tell, but I think they decided a while back that the movie's existence was promoting the game and that having actual tie-in products either wasn't necessary or would in fact dilute the gains they might get on their core product from the movie audience looking for D&D games.

 

[aco175]

Would be funny if they tied in with Doritos' or Bud Light for after when the barbarian says. "Want to talk it over a drink."

 

[Whizbang Dustyboots]

Would be funny if they tied in with Doritos' or Bud Light for after when the barbarian says. "Want to talk it over a drink."

"... of refreshing CODE RED MT. DEW!"

 

[OB1]

There's no indication from this kind of marketing spend that the people at Paramount & eOne aren't absolutely ecstatic about their product. They aren't burying this movie or chasing bad money, because neither of those things happen with a movie being promoted during the Super Bowl. They're chasing a tentpole and they think they have one.

Heard from some industry people (who are not Paramount employees) who saw the film this week that the film is fantastic. A non D&D fan called it as epic as LotR and with as much humor as GotG, and that they completely followed and were invested in the story with NO D&D background knowledge. A D&D fan said there were 'hundreds' of small easter eggs scattered through the film and was delighted. So definitely looking like Paramount has a film that could go big with general audiences. Not shocked that they are doing a Super Bowl commercial. And it's a pretty good one!

 

[pogre]

Conversation with a student in my study hall:
S: "Did you hear there is a commercial for the new D&D movie being shown during the superbowl?"
Me: "Yeah, pretty cool. I'll have to check it out on Youtube or something."
S: "Wait aren't you a football coach?"
Me: "Yep"
S: "And you're not watching the superbowl game?"
Me; "Nope."
S: "What are you doing?"
Me: "Running D&D."

 

[Whizbang Dustyboots]

Fantasy football is a gateway drug for D&D.

 

[LuisCarlos17f]

- Have you watched the Superbowl?

- No, I didn't.

- Then you can't be a true Northamerican!

- You have catched me! I'm not, I am Spanish, and in my land we would rather soccer, even once we won the world championship some years ago.

 

[Retreater]

It's too bad they backed off the OGL 1.1. They could've had 25% of the gross from the Super Bowl.