D&D Movie/TV D&D: Honor Among Thieves Superbowl Spot

The Superbowl commercial for the upcoming movie Dungeons & Dragons: Honor Among Thieves has been released in advance. The movie comes out on March 31st.

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[Henadic Theologian]

There's no indication from this kind of marketing spend that the people at Paramount & eOne aren't absolutely ecstatic about their product. They aren't burying this movie or chasing bad money, because neither of those things happen with a movie being promoted during the Super Bowl. They're chasing a tentpole and they think they have one.


There's also new movie posters, which is like round four for that kind of promotion.

Reading

Dungeons & Dragons: Honor Among Thieves Releases New Super Bowl Commercial, Posters

Paramount Pictures has released a new trailer for Dungeons & Dragons: Honor Among Thieves, which [...]

comicbook.com

At the end Dolby Cinema, Large Format, and IMAX confirmed.

Of course Dobly Cinema isn't available in Canada.

 

[Jer]

- Have you watched the Superbowl?

- No, I didn't.

- Then you can be a true Northamerican!

- You have catched me! I'm not, I am Spanish, and in my land we would rather soccer, even once we won the world championship some years ago.

I mean, the only way I'm watching the Super Bowl is if my wife decides she needs to see it and I decide to stay in the same room to hang out. I'm in that 40% where "watching it for the ads" is code for "willing to be in the same room while my wife watches it". (Though she's much less of a football fan these days - all of the stories about brain injuries from the game have turned her off it).

 

[Henadic Theologian]

The posters revealed today all include the Class symbols that Wizards of the Coast used in the Player's Handbook and Tasha's Cauldron of Everything.

This, and the continued lack of D&D THE GAME, support for Honor Among Thieves, makes me think that the approach to the game is "Everyone will just look for D&D stuff"

Everything is considered a movie tie-in, from the Player's Handbook to Tasha's to the Starter Set.

I still think there will be a tie in Forgotten Realms Campaign Setting Book next year, like Simon or Szazz Tam's Guide to the Forgotten Realms, to tie into One D&D as well. Hell we could see Chris Pine's face splashed across the PHB for One D&D.

 

[darjr]

Someone on Reddit thought that WotC put a Super Bowl add inside the movie.

 

[Maxperson]

And 80% watch it for the drinking.

And the other 20% for the Superbowl Commercial Bingo!

 

[Maxperson]

It's too bad they backed off the OGL 1.1. They could've had 25% of the gross from the Super Bowl.

A little birdie told me that the NFL miiiiiiiight just have enough money to take on WotC in court. They certainly pay their employees more.

 

[Henadic Theologian]

Echoing what has been said here, this is a giant vote of conference. Did any other Paramount movies get Superbowl adds?

I actually think this was one of the better ads actually, action packed enough to get even regular folks interested and curious.

I think their screen tests must be going amazing to have this level of confedience in the movie. This could be a game changer, especially with Superhero fatigue, and the success of Vex Machina (and simular shows).

 

[DarkCrisis]

A non D&D fan called it as epic as LotR

 

[OB1]

Top Gun: Maverick got one last year.

 

[Parmandur]

It's also a lot faster to add class symbols to a movie poster than it is to develop and publish a new starter set. If this was a mistake -- which I have bludgeoned everyone with my belief that it is -- this is a reasonable thing for them to try and fix it.

Well, partly because of your recent banging the drum on that, I recalled that WotC did make movie tie-in books, several if them...for the cancelled Warner Bros. movie that never happened. That’s why they squeezed the Yawning Portal awkwardly and randomly inyo TftYP, and put the Xanathar on a book cover for a smorgasbord of optional rules. Waterdeep was, apparently, the setting for that failed movie project, and Dragon Heist. Was lined up to be a big thematic tie-in.

Once biten, twice shy?

 

[bedir than]

Well, partly because of your recent banging the drum on that, I recalled that WotC did make movie tie-in books, several if them...for the cancelled Warner Bros. movie that never happened. That’s why they squeezed the Yawning Portal awkwardly and randomly inyo TftYP, and put the Xanathar on a book cover for a smorgasbord of optional rules. Waterdeep was, apparently, the setting for that failed movie project, and Dragon Heist. Was lined up to be a big thematic tie-in.

Once biten, twice shy?

Do you have a source on these all being tie-ins?

 

[Parmandur]

Do you have a source on these all being tie-ins?

Here's an interview with Roy Lee (producer of the LEGO films) from the period around Xanathar's came out. They were dropping a bunch of little coy hints, that dies out as the WB movie fizzled and disappeared:

"He also said that the Yawning Portal will feature prominently and “it’s going to be one of people’s favorite set pieces.”"

Dungeons and Dragons Movie Story, Tone Revealed

Producer Roy Lee exclusively tells us the new Dungeons & Dragons movie will have a Guardians of the Galaxy feel inside of a Tolkien-like universe.

collider.com

 

[Whizbang Dustyboots]

I stand by my opinion that Fantasy OSHA would shut the Yawning Portal down within its first week of operation.

 

[Henadic Theologian]

Heard from some industry people (who are not Paramount employees) who saw the film this week that the film is fantastic. A non D&D fan called it as epic as LotR and with as much humor as GotG, and that they completely followed and were invested in the story with NO D&D background knowledge. A D&D fan said there were 'hundreds' of small easter eggs scattered through the film and was delighted. So definitely looking like Paramount has a film that could go big with general audiences. Not shocked that they are doing a Super Bowl commercial. And it's a pretty good one!

Ohhhh, someone has some sweet connections, anything else juicy you want to share?

 

[Clint_L]

Last year's movie/streaming show Super Bowl ads were:

• “Doctor Strange in the Multiverse of Madness”
• “The Lord of the Rings: The Rings of Power”
• “Nope”
• “Jurassic World: Dominion”
• “The Lost City”
• “Sonic 2”
• “The Adam Project”
• “Moon Knight”

So a mixed bag. Also, be cautious about early social media reactions; those always skew very positive, even for films that turn out to be stinkers. Your first real indication of how a studio sees a property is its release date. March is not considered a prime spot, (the first two weeks are sometimes considered part of the January-February dump moths, though the end of March is not terrible). It's a cautious release spot.

Next good indication comes by how late the review embargo is pushed, especially on a new property. If the embargo goes right up the release date, that's generally a bad sign. But there are always exceptions. At this point my feelings for this film are guarded optimism.

 

[Stormonu]

It's also a lot faster to add class symbols to a movie poster than it is to develop and publish a new starter set. If this was a mistake -- which I have bludgeoned everyone with my belief that it is -- this is a reasonable thing for them to try and fix it.

I have a feeling we'll see the game tie-ins around the time the movie becomes available to buy on DVD/blu-ray. "This starter set Includes a free copy of HAT!" "Replay the iconic scenes from the movie with the free adventure included with the blu-ray", "This Ultimate 4K set includes a free month of Beyond and a %20 discount on the PHB from our store!"

 

[Parmandur]

I have a feeling we'll see the game tie-ins around the time the movie becomes available to buy on DVD/blu-ray. "This starter set Includes a free copy of HAT!" "Replay the iconic scenes from the movie with the free adventure included with the blu-ray", "This Ultimate 4K set includes a free month of Beyond and a %20 discount on the PHB from our store!"

I suspect welled some Beyond exclusive freebies in March.

 

[Whizbang Dustyboots]

I suspect welled some Beyond exclusive freebies in March.

If you ever have a stroke while posting, no one here will be able to figure out that anything's wrong.

 

[mykesfree]

Oh I thought this was the NFL big sport ball trailer people were speaking about.

 

[Guest 7034872]

It actually doesn't look half bad; how often, up on the big screen, will you see an armor-clad soldier brained with a lute?