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<blockquote data-quote="Zardnaar" data-source="post: 8953561" data-attributes="member: 6716779">As I said a flop as I defined it is if it loses money.&nbsp;In China 75% (apparently)the money says in China. The US market its around 50% (varies is a sliding scale can start around 40%).&nbsp; That's the percentage the movie theatre keeps. So yeah a movie cam make more than it's budget and still lose money.&nbsp;US they get the largest % returns and they make more money early in the run. Most f tge time you know if the movie has flopped or not in its first 2-3 weeks.&nbsp;We are potentially&nbsp; looking at movies making around a billion dollars flopping as some are creeping up around 300+ million to make and another 100+ million marketing.&nbsp;James Cameron said Avatar 2 had to clear 2 billion to break even while others pegged it at 1.5 billion.&nbsp;Apparently this movie cost 150 million projected to bring in 400-450. So depending on how accurate the projected take us an how big that marketing budget is....... It's break even point (minimum) is likely around 400 million (assuming a 50 million marketing budget).</blockquote>

[QUOTE="Zardnaar, post: 8953561, member: 6716779"] As I said a flop as I defined it is if it loses money. In China 75% (apparently)the money says in China. The US market its around 50% (varies is a sliding scale can start around 40%). That's the percentage the movie theatre keeps. So yeah a movie cam make more than it's budget and still lose money. US they get the largest % returns and they make more money early in the run. Most f tge time you know if the movie has flopped or not in its first 2-3 weeks. We are potentially looking at movies making around a billion dollars flopping as some are creeping up around 300+ million to make and another 100+ million marketing. James Cameron said Avatar 2 had to clear 2 billion to break even while others pegged it at 1.5 billion. Apparently this movie cost 150 million projected to bring in 400-450. So depending on how accurate the projected take us an how big that marketing budget is....... It's break even point (minimum) is likely around 400 million (assuming a 50 million marketing budget). [/QUOTE]

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