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<blockquote data-quote="Stalker0" data-source="post: 8994552" data-attributes="member: 5889">To me this thread still suffers a fundamental split in expectations on what constitutes a hit or a flop.Ultimately: A hit or flop is defined at the box office. You never see articles talking about how well a movie is doing based on toy sales, or brand inspiration, or secondary media sales. Its just not the conversation.Now, that doesn't mean a movie can't be seen internally at a company as &quot;having been worth doing&quot;, for various reasons. It also doesn't mean that another movie couldn't be made even if the first one was a &quot;flop&quot; by box office standards, again due to various reasons.So if we are back into the original question of the thread: Is the Dnd movie a hit or a flop? We go to the box office, and right now the box office vs its budget, its clearly not doing well, and is probably a &quot;flop&quot; based on box office standards. And that's really it I'm afraid, we can talk around and around until the cows come home, or can wait to see the trickle from the remaining weeks to see if anything miraculous happens....but otherwise this conversation has been settled at this point.</blockquote>

[QUOTE="Stalker0, post: 8994552, member: 5889"] To me this thread still suffers a fundamental split in expectations on what constitutes a hit or a flop. Ultimately: A hit or flop is defined at the box office. You never see articles talking about how well a movie is doing based on toy sales, or brand inspiration, or secondary media sales. Its just not the conversation. Now, that doesn't mean a movie can't be seen internally at a company as "having been worth doing", for various reasons. It also doesn't mean that another movie couldn't be made even if the first one was a "flop" by box office standards, again due to various reasons. So if we are back into the original question of the thread: Is the Dnd movie a hit or a flop? We go to the box office, and right now the box office vs its budget, its clearly not doing well, and is probably a "flop" based on box office standards. And that's really it I'm afraid, we can talk around and around until the cows come home, or can wait to see the trickle from the remaining weeks to see if anything miraculous happens....but otherwise this conversation has been settled at this point. [/QUOTE]

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