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Message: <blockquote data-quote="OB1" data-source="post: 8994640" data-attributes="member: 6796241">So the trades instantly called Renfield a flop after this weekend ($7M opening against $65M budget).  That is a fair assessment.  Renfield is not part of a larger brand, it's a movie that has to stand on what it does at the theatre to eventually make a profit.  Someone made a mistake greenlighting that movie for that amount.Not a single trade has called D&D a flop (and several still see it hitting $100M domestic and over $230M worldwide).  Now, those totals will mean the film will be in the red at the end of it's theatrical run, but much of that loss will likely be on Hasbro, which put money into the film to ensure quality, regardless of the BO results of the film, because it's part of a larger strategy.Over the next year, we'll see a AAA video game released, a Paramount+ TV show, and of course the 5e Anniversary Edition.  As a high quality, well received movie, DaDHAT will continue to attract eyeballs from non-D&D fans over the next year on streaming services, helping to grow the brand across those other pieces.  Now, maybe none of those things will catch on and D&D will remain at the same level of popularity that it's been at for the last 7 years or so, but Hasbro is betting that they can take it to the next level and it will be years before we know the final word on that.</blockquote>