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D&D Movie Hit or Flop?
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<blockquote data-quote="Zardnaar" data-source="post: 8994987" data-attributes="member: 6716779"><p>That's not the number required to break even.</p><p></p><p> The studio doesn't get 100% of the box office. It's around 50% (it varies).</p><p></p><p> No one knows the marketing costs.</p><p></p><p> I've been using 300 million minimum give or take a few percent. That's assuming they spent 0 on marketing. We know they spent more than that.</p><p></p><p> Other people use X2.5 and if the box office comes close to that you can't definitively call it a flop or a hit.</p><p></p><p> So if D&D got 400 million at the box office 200 million roughly is returned to the studio it might be 220 or 180 depends where and when they made it.</p><p></p><p> Out of that they have to pay the 150 million and marketing costs. 50 million would be a very cheap marketing budget. That's all of the 200 million gone on 400 million box office.</p><p></p><p> My 300 million is still double the budget everything else people have mentioned might be enough to drag it over the line.</p><p></p><p> I did reference this in my OP btw about how much it needs to make bank over 450 million They're absolutely in the clear as the box office alone carries the movie.</p><p></p><p> That article isn't saying it breaks even but it will make 100 million on current projections. I don't dispute the projection number but 200 million total or a bit more is still a flop. The can lose over 100 million on that with a cheap marketing budget.</p><p></p><p> Even 400 million was marginal using the X2.5 metric and 50% production budget spent on marketing which is typical for movies of this size.</p></blockquote><p></p>
[QUOTE="Zardnaar, post: 8994987, member: 6716779"] That's not the number required to break even. The studio doesn't get 100% of the box office. It's around 50% (it varies). No one knows the marketing costs. I've been using 300 million minimum give or take a few percent. That's assuming they spent 0 on marketing. We know they spent more than that. Other people use X2.5 and if the box office comes close to that you can't definitively call it a flop or a hit. So if D&D got 400 million at the box office 200 million roughly is returned to the studio it might be 220 or 180 depends where and when they made it. Out of that they have to pay the 150 million and marketing costs. 50 million would be a very cheap marketing budget. That's all of the 200 million gone on 400 million box office. My 300 million is still double the budget everything else people have mentioned might be enough to drag it over the line. I did reference this in my OP btw about how much it needs to make bank over 450 million They're absolutely in the clear as the box office alone carries the movie. That article isn't saying it breaks even but it will make 100 million on current projections. I don't dispute the projection number but 200 million total or a bit more is still a flop. The can lose over 100 million on that with a cheap marketing budget. Even 400 million was marginal using the X2.5 metric and 50% production budget spent on marketing which is typical for movies of this size. [/QUOTE]
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D&D Movie Hit or Flop?
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