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Message: <blockquote data-quote="Whizbang Dustyboots" data-source="post: 8998700" data-attributes="member: 11760">Cary Elwes is one of the leads of the Princess Bride and Rob Reiner is the director. Cary Elwes, as I mentioned previously, has written about this in his memoir of the film, As You Wish.Both he and Reiner have repeatedly spoken openly about how the studio had no idea what was going on.The studio apparently prepared multiple marketing campaigns that they scrapped, since the Princess Bride isn't a conventional action movie, it's not a romcom, it's not a sword and sorcery adventure. They wanted to market it like a zany Mel Brooks comedy at one point before abandoning that plan -- and never even released a trailer for the movie during the original theatrical run.This drove up post-production costs without generating any additional return on the investment.Do you understand why it didn't have an international release? I get that you've all discovered a simple mathematical formula and are determined that it's the secret to understanding Hollywood, but it's really not that simple.</blockquote>