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<blockquote data-quote="Zardnaar" data-source="post: 9054882" data-attributes="member: 6716779">Soneobes going to take a dunking.&nbsp;We xan throw the X2.5 thing out since we have a number for marketing not.151 million production64 million marketing.&nbsp;215 million.&nbsp;Broadly speaking double tgat number. Break even point approx 430 million. Give or take 10% due to the sliding scale.&nbsp;D&amp;D fell well short of that.&nbsp;The breaking expectations&nbsp; week one is kind of irrelevant. Those expectations&nbsp; were low to begin with based on pre sales of tickets for a 150 million movie. Even then it exceeded expectations by less than 10% iirc&nbsp;Also remember&nbsp; how I said marketing is close to 50% of the production budgetfor block Buster movies? 62 is less than 75 million but it wasn't to far off.&nbsp; X2.5 is used when the marketing budget isn't known. If the movie exceeds that its kind of assumed the back end (streaming etc)&nbsp; takes care of that.&nbsp;Every movie on variety hit list cleared that 2.5 multiplier.&nbsp;HAT lost 100 million at the box office. It's not impossible it can limp to a profit overall but sequels are unlikely&nbsp; and it's not a hit movie by any definition&nbsp; and it's being reported as a flop.</blockquote>

[QUOTE="Zardnaar, post: 9054882, member: 6716779"] Soneobes going to take a dunking. We xan throw the X2.5 thing out since we have a number for marketing not. 151 million production 64 million marketing. 215 million. Broadly speaking double tgat number. Break even point approx 430 million. Give or take 10% due to the sliding scale. D&D fell well short of that. The breaking expectations week one is kind of irrelevant. Those expectations were low to begin with based on pre sales of tickets for a 150 million movie. Even then it exceeded expectations by less than 10% iirc Also remember how I said marketing is close to 50% of the production budgetfor block Buster movies? 62 is less than 75 million but it wasn't to far off. X2.5 is used when the marketing budget isn't known. If the movie exceeds that its kind of assumed the back end (streaming etc) takes care of that. Every movie on variety hit list cleared that 2.5 multiplier. HAT lost 100 million at the box office. It's not impossible it can limp to a profit overall but sequels are unlikely and it's not a hit movie by any definition and it's being reported as a flop. [/QUOTE]

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