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Message: <blockquote data-quote="bedir than" data-source="post: 9068575" data-attributes="member: 6789971">Except that they aren't functionally the same, especially in the case where the streaming service is owned by one of the production companies.Paramount makes more money off of their streaming service than they do the UK stream on Netflix for example.Plus, the pricing is just different. One is a subscription model where the studio wants to establish the habit of purchase that can wind up with perpetual spend and the other is a single purchase.There's no evidence that Hasbro spent 60 mill on advertising. They did spend something, but that would be more than their entire ad spend on every one of their Wizards properties in a given year. That's highly unlikely.Also, eOne only had distribution rights in Canada and the UK. Why would they spend money to turn Paramount a profit. Their purpose for the film was different.1 - the "half to the studios" number has been disproven extensively within this thread. It keeps getting repeated because people keep forgetting about the pandemic-caused shift in revenues.2 - a vast majority of that went to Paramount, as they had the distro rights in all but two nations.3 - Paramount is probably in the hole ~50 million or so and it is likely they've made that up in VoD+Streaming, since they have those rights AND Honor Among Thieves remains more popular on digital platforms than movies that crushed it in the box office.</blockquote>