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Message: <blockquote data-quote="OB1" data-source="post: 8692066" data-attributes="member: 6796241">It's not about selling one book.  It's about increasing the lifetime value of a customer and acquiring as many customers as possible.  It's like a smartphone release strategy.  You don't create this year's new Pixel in a way that makes all the apps you already own for last year's worthless. As for the 2+ years development, we don't know if 50AE is taking up a large portion of WotC's resources to put out.  They could be finished with the changes already or only spending a small percentage of resources each month over the next few years to make the changes as a marketing strategy, ie knowing that a portion of the existing base will be more likely to buy a book they don't necessarily need because of the 50th anniversary connection.Of course I could be wrong on all this.  They could be going for more of a strategy like video game consoles, where they are coming out with the latest 'hardware' version to sell to the existing base, but even with video game consoles, the latest generation was much more focused on backward compatibility (so that those previous-gen games could keep on selling).    Either way, I expect 50AE to be focused on continuing to grow the number of new players coming into the game, and allowing the existing product to keep selling.</blockquote>