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Message: <blockquote data-quote="WanderingMystic" data-source="post: 9396692" data-attributes="member: 69157">So while I do not work for WotC I do work inside the business. When you look at the cost of a book you are looking at the cost to pay the artist and writers first and foremost, this cost is the same where it is a digital or print media. For print media you then need to factor in the cost of printing which due to their ability to place large orders is not as much as most people might think. These are then sold to companies like diamond or Amazon at a wholesale price. Your local store even your chains buy from them at roughly the same price as Amazon sells it for. Diamond and Amazon buy for about $15 a book for a $50 book then sell to your local store for about $25-$30 per book. WotC profit is around $10-12 per book. Digital is a whole different creature since you are paying employees for coding and maintenance but I would guess that they make closer to $20 profit per book. That is all before paying the cost of writing the book and the art, but once those have been payed off then you are looking at 10-12 for a hard copy and about double that for a digital. The fact is that a decent margin of people buy both and their profits from buying print pdf bundles are much greater .</blockquote>