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Message: <blockquote data-quote="mamba" data-source="post: 9399841" data-attributes="member: 7034611">No, $25 is what WotC gets from the distributor for the book, nothing circular hereyes, as the retail price, which is entirely independent from what WotC received for the printed book ($25) or WotC's profit margin. That number is not relevantto derive net profit from the revenue... and what is WotC's gross revenue? It is $25 for the printed book....Apart from that you did not actually address what I had written there at all. You did not show where my prerequisites are wrong, you did not show where my conclusions are wrong, you simply misinterpret the sentence and then say that your flawed interpretation contains errors.Not sure we need to pursue this any further, I already acknowledged that of course the print $ profit can be higher despite the print margin % being lower, if the unit price for print is higher than the digital one. That is a no brainer. The problem for you is that it is not higher in real life. It might match the DDB digital price, but that is the upper limit and it very likely is lower than that.Of course that is only the case for sales into the retail channel, direct sales via WotC's site will have a higher one.</blockquote>