I think it's good but...
Name brand recognition from authors isn't going to cut it for me. I don't care whose writing the stuff as long as it's high quality.
Two, the whole no art issue has got to go. There needs to be art in a D20 magazines.
Three, I don't think HTML is the way to go for a D20 Zine. Just post it as a PDF and let me decide what I want to print. I hate uneven margins.
Four, when you say "staff reviewers" here, you know it's an unpaid position right? D20Weekly does pay it's reviewers. I can see why people would want to submit their ideas there.
Five, the "crunch" or rules factor has been very light. I have a Pyramid subscription for stuff that is idea generated. I haven't seen anything in three weeks so far that makes me go "Damn, I need that PrC! I want that Feat, I have to have that Magic Item."
Six, I hate it, truly hate it, when I hit tab and it sends me to the cover page icon instead of the post icon.
Now despite this, I've already subscribed. I figure the worst that happens is I'm out $20 bucks and have a new message board to play around in.