spacecrime.com said:So, what am I going to do if my game Fluffy Bunny: the RPG of Peaceful Love and Happiness is using similar trade dress to 3 games with something to offend everyone? How do I be sure that my game doesn't get lumped together with a bunch of games aimed at a totally different market in a way that hurts the future of my game? What safeguards do I have to prevent my brand being affected by other brands using the same logo if those brands are more controversial than my own?
It's not the specific examples that are important here. I'm just seeing a real downside to an alternate logo for anyone who is doing work that is less edgy than the edgiest work using the logo. Maybe that downside doesn't really exist, and I'm certainly open to someone proving that to me.
I don't see the problem. What you want is the d20 System Trademark License as recently revised - WotC seem to have turned it into the license you want it to be.
The idea of an alternate logo is not for you; it's for people who are looking for something else, something which doesn't have content restrictions. You're seeking something which does have content restrictions, and that thing already exists.