Eldragon
First Post
There is a story my dad told me long ago, and now that I am an adult I find it to be 100% true.
All companies from founding to collapse go through three specific phases.
When a company is first created, the Product leads the company. The product generates sales, and the company focuses on making the product better. Customers flock to the product because it is new, innovative, or just better than competition. The product generates all the revenue for the company.
When sales drop off and competition picks up, and Marketing leads the company. The company focuses on advertising, and getting their product into as many hands as possible. The marketing increases sales, and generates great profits for the company. The product does not change much during this time, instead the company is focused on increasing the sales numbers.
Eventually sales fall off again, and never really pick up. The company is no longer getting the growth it was accustomed to from its early days. So the Accountants begin to run the company. The accountants reduce costs, cut unprofitable divisions, and ensure that every penny saved is a penny earned... And no company has ever recovered.
All companies from founding to collapse go through three specific phases.
When a company is first created, the Product leads the company. The product generates sales, and the company focuses on making the product better. Customers flock to the product because it is new, innovative, or just better than competition. The product generates all the revenue for the company.
When sales drop off and competition picks up, and Marketing leads the company. The company focuses on advertising, and getting their product into as many hands as possible. The marketing increases sales, and generates great profits for the company. The product does not change much during this time, instead the company is focused on increasing the sales numbers.
Eventually sales fall off again, and never really pick up. The company is no longer getting the growth it was accustomed to from its early days. So the Accountants begin to run the company. The accountants reduce costs, cut unprofitable divisions, and ensure that every penny saved is a penny earned... And no company has ever recovered.