Berandor
lunatic
I think the idea that Hong should become a scoop site for 4E, though probably in jest, bears some truth to it. What I would do is, don't let go off the news; it's part of the reason Hong is so popular. However, you might want to change your focus so that you don't post press releases on Hong's front page anymore.
Keep to scoops, previews, et al. Include tidbits found on the net regarding upcoming products.
Don't post "Hordes of the Fey is off to the printer", but post "according to Castlekeep's site Hordes of the Fey's new races will include one that can shoot love arrows".
Make Hong a rumor-mill again.
What's also important is that Morrus (especially, but also other people who "work" on Hong, moderators, tech staff, etc.) keep a public profile, i.e. post to the boards. I don't think Morrus is a very prolific poster on Hong, but maybe I'm just always missing his posts. That would re-instill or further the community aspect of the site. We'd feel at home because we know the owner, and we're not some of those people who are at a party simply because the front door is open
Also, by refocusing on scoops et al, I think you'd force publishers to post more often on Hong's boards, because they'd need to solicit public opinion and publicity itself without resorting to press releases. And getting to know the publishers is great, too. Heck, I know I've bought product simply because I knew the guy who wrote it from the boards and I wanted to give him a chance to convince me, a product I wouldn't have bought otherwise.
I think that would help getting Hong back on track.
Keep to scoops, previews, et al. Include tidbits found on the net regarding upcoming products.
Don't post "Hordes of the Fey is off to the printer", but post "according to Castlekeep's site Hordes of the Fey's new races will include one that can shoot love arrows".
Make Hong a rumor-mill again.
What's also important is that Morrus (especially, but also other people who "work" on Hong, moderators, tech staff, etc.) keep a public profile, i.e. post to the boards. I don't think Morrus is a very prolific poster on Hong, but maybe I'm just always missing his posts. That would re-instill or further the community aspect of the site. We'd feel at home because we know the owner, and we're not some of those people who are at a party simply because the front door is open

Also, by refocusing on scoops et al, I think you'd force publishers to post more often on Hong's boards, because they'd need to solicit public opinion and publicity itself without resorting to press releases. And getting to know the publishers is great, too. Heck, I know I've bought product simply because I knew the guy who wrote it from the boards and I wanted to give him a chance to convince me, a product I wouldn't have bought otherwise.
I think that would help getting Hong back on track.