James Jacobs said:Although I'm over on the other magazine... I can answer this one. Yes, it has to have art. Without art, the article looks dull and cheap; no matter how brilliant or exciting the article itself is, it'll look out of place and less people will read it. Think back on the 1st edition monster books about your favorite monsters. How many of your favorite monsters didn't have pictures? Or in 3.5; how many newcomers to the game really like derros?
Still, I don't think art is the sole factor. The writing has to be of good quality. You can have the best art and the worst writing and the art won't save it. But if you have great writing and no art, then no one will notice there was no art.
I have come upon several writing in WotC books that had no pictures associated with them and still thought them to be cool and inspiring. Now, they are easy to forget without the art, I'll admit that. Case in point, the Heroes of Battle. I totally forgot about the creatures in the back of the book. And they're cool ones, too. Very exotic and rich in flavor. Especially the one that's obviously supposed to be LotR's oliphant. I have use for them and like them, but they have no art. The only bad thing to that, for me, was they're easier to forget about.
Now I have seen creatures with good art...and not very interesting. I tend to forget about them, too.
To conclude, we're talking about an article that gives valuable information for classes of a particular type which is something NO ONE is going to skip over because it has no art. A fan of psionics or ninjas isn't going to skip over a Class Acts article on psionics or ninjas (or whatever) just because it had no art. If they do, I'm sure the reason won't be because it was missing a character model picture
