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<blockquote data-quote="GMSkarka" data-source="post: 3144372" data-attributes="member: 763"><p>Perhaps they think they have more important things to do....like, say, running their businesses, rather than coming and posting to a thread where everybody pretty much has dug in, made up their minds, and won't be convinced by anything. </p><p></p><p>It's not like they haven't seen this sort of thing before....like pretty much any time any announcement is made that is controversial enough to get tongues wagging.....</p><p></p><p>Hell, I regret posting -- like pretty much every other controversy that has hit Teh Intarwebs, this one has divided into its respective camps (most of whom have no direct interest in what's occuring, beyond getting into a juicy argument), and there's nothing anybody can say that will convince anyone else.</p><p></p><p>C'est la vie.</p><p></p><p>Bottom line for me: My business will be seeing an increase in our overhead of about 10%. I will have considerably less work to do managing my catalogue.</p><p></p><p>The data given to EVERY RPGNow publisher (but, sadly and unsurprisingly, ignored by most of them) is that over 50% of sales are driven by direct-link publisher marketing efforts, rather than browsing. That is site-wide....so that means, by law of averages, that the average includes publishers who don't do ANY direct-link marketing. For publishers like Adamant, the overwhelming majority of our sales are driven by our own marketing, not browsing -- so we're not worried about getting "lost in the shuffle" against anyone else, since most of our sales are coming from customers following specific links to our products.</p><p></p><p>I expect that my direct-link marketing will continue to be as successful as it has been, so I'm not expecting a drop in sales there. I am expecting that I will get an increase in browsing traffic, once everything is on the single site and fans of formerly-site-exclusive publishers start seeing product that they previously were not exposed to. I'm expecting an increase in sales from that, among other factors.</p><p></p><p>In the letter that went out to RPGNow and DTRPG publisher clients, James and Steve said: </p><p></p><p></p><p>I take them at their word. I've worked with James for 4 years, and he's never steered me wrong. I have great respect for what Steve has accomplished as well. I have every reason to believe that they will be spending resources on market expansion -- which helps all of us.</p><p></p><p>The PDF segment of this industry has been steadily growing -- I see no reason why that will change. The 10% increase in my overhead is not something that I'm worried about. At all.</p></blockquote><p></p>
[QUOTE="GMSkarka, post: 3144372, member: 763"] Perhaps they think they have more important things to do....like, say, running their businesses, rather than coming and posting to a thread where everybody pretty much has dug in, made up their minds, and won't be convinced by anything. It's not like they haven't seen this sort of thing before....like pretty much any time any announcement is made that is controversial enough to get tongues wagging..... Hell, I regret posting -- like pretty much every other controversy that has hit Teh Intarwebs, this one has divided into its respective camps (most of whom have no direct interest in what's occuring, beyond getting into a juicy argument), and there's nothing anybody can say that will convince anyone else. C'est la vie. Bottom line for me: My business will be seeing an increase in our overhead of about 10%. I will have considerably less work to do managing my catalogue. The data given to EVERY RPGNow publisher (but, sadly and unsurprisingly, ignored by most of them) is that over 50% of sales are driven by direct-link publisher marketing efforts, rather than browsing. That is site-wide....so that means, by law of averages, that the average includes publishers who don't do ANY direct-link marketing. For publishers like Adamant, the overwhelming majority of our sales are driven by our own marketing, not browsing -- so we're not worried about getting "lost in the shuffle" against anyone else, since most of our sales are coming from customers following specific links to our products. I expect that my direct-link marketing will continue to be as successful as it has been, so I'm not expecting a drop in sales there. I am expecting that I will get an increase in browsing traffic, once everything is on the single site and fans of formerly-site-exclusive publishers start seeing product that they previously were not exposed to. I'm expecting an increase in sales from that, among other factors. In the letter that went out to RPGNow and DTRPG publisher clients, James and Steve said: I take them at their word. I've worked with James for 4 years, and he's never steered me wrong. I have great respect for what Steve has accomplished as well. I have every reason to believe that they will be spending resources on market expansion -- which helps all of us. The PDF segment of this industry has been steadily growing -- I see no reason why that will change. The 10% increase in my overhead is not something that I'm worried about. At all. [/QUOTE]
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