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Message: <blockquote data-quote="Umbran" data-source="post: 3145821" data-attributes="member: 177">Technically, no.  It says that in the past, the total money the site has spent has been less effective than the total spent by the publishers.  But until we know what those totals actually are, we cannot speak to relative efficiency.  Unfortunately, we are unlikely to ever see the aggregagte spending by publishers, so we'll probably never see a good measure of the efficiencies.Spent properly, the site should be able to make use of economies of scale and venues of marketing and advertising unavailable to individual publishers.  The publishers, on the other hand, should be able to be more agile and carefully targetted.  Thus, the optimum brobably lies with some combination of spending by each.</blockquote>