Kae'Yoss said:So? As long as things could be worse, no one should bother improving them?
How about if it ain't broke, don't fix it? There's nothing wrong with the format and presentation; you and a few others don't like it.
Which they, of course, don't do because they're philanthropists, but because it will make some people buy their products. And the fewer the hoops they have to jump through to get your incentive to buy their products, the more likely it is for the customers to buy them.
And again - you're stating your preference. Of course they want people to buy their products; they're in the business of making money. You're presenting a minor niggle, a nitpick, as some great, nay, nigh insurmountable obstacle. And it just ain't so.
You imply that people won't buy out of spite. That might indeed be the case in some cases (after their murdering Dragon and Dungeon, I guess it's more than just a few cases, but that's nothing to do with the current topic), but you don't see the big picture: As I said, those excerpts are there to make people buy books. You're supposed to look at the teasers, get giddy like a schoolgirl, and go get your copy of the book. But if you do something like, say, offer the preview as a .pdf document hidden in a .zip archive, instead of presenting it in good old HTML right on the web page, there will be people who won't bother with Wizards' take on the Russian Doll, so they never get excited about the book, and their money goes elsewhere.
And here, really, is where I think the truth of the thread lies - deprived of the opportunity to continue complaining about WotC being an evil conspiracy, we're down to people complaining because they have to take an extra step to open a file. Surely this is all part f the Grand Conspiracy to Destroy Tabletop and Move Everything Online, right? There's so much hyperbole in the above quote that it goes straight into unintended comedy. Did you actually say 'murder'? They made a business decision you don't like. If you don't like it that much, don't bu WotC products. In the meantime, please top equating the cancellation of a license to the ending of a life; it's offensive.
Let's assume that it will take some Wizards employee 5 more minutes to put it up as HTML instead of the current scheme, and let's assume that only one guy will now look at the TOC, get excited, and buy the book (while he would not have done this had it been in a zipped pdf). And let's assume that Wizards gets 5 tacken per book. That guy just earned 5 tacken in 5 minutes. That's 60 per hour. Not that bad.
I'd think that it would push over half a dozen people, and that Wizards gets more than 5 big ones per book, and that it probably doesn't even take 5 extra minutes.
You assume (and surely you know what's said about doing so) that what you think needs to happen will produce he result you assume will happen; considering that this is the same sort of thinking that WotC's been accused of with the DI, I find this amusingly ironic.