But not as something that could be done whenever the wizard wanted.
In 2e, it sucked because you gave up
Magic missile to do this. Still, 1st-level slots weren't exactly a hoarded resource after about 3rd level.
In 3e, my arcane casters weren't using their 0-level slots for anything effective anyway, so they might as well use
Prestidigitation.
So, if you were a super-conservative player who never wanted to spend even your most expendable resources in any way that wasn't directly contributing to party success in challenges, yeah, Prestidigitation was probably too much cost for too little benefit.
But in every 3e game I played at least (2e never made it to high enough level to matter), it might as well have been free.
Still, for those conservative players, putting it in its own silo is a gooooood idea.

I'm just making the point that the effect has always existed, and always been very cheap (though, yes, not free like the 4e version), so if you that was the one thing keeping from being a folklore-flavored wizard, you may have been limiting yourself, rather than having the system limit you.