White Wolf Publishing is pleased to announce a program to introduce pen and paper role-players to the world of Exalted, culminating in a free book giveaway in May.
We are offering 2500 gamers an opportunity to graduate from their formulaic dungeon raids to a dynamic world where heroes can wield earth-shattering magic and command unstoppable armies right from character creation. Each graduate will receive a free copy of the award-winning Exalted Second Edition core book, and in return we ask they send us their old copy of the Dungeons & Dragons Revised Third Edition (3.5) Players Guide.
We're offering you an opportunity to break out of the Dungeons & Dragons cycle, and graduate to a new kind of fantasy game. We’re confident that once you step up and experience Exalted's world of epic fantasy and larger-than-life heroes, you won't ever want to search another 10 x 10 room again.
Why play a rehash of the same old game, when you could be exploring Epic Fantasy Re-Imagined all summer?
http://www.white-wolf.com/exalted/index.php?line=news&articleid=901
I give white-wolf around 4-5 years before wotc and hasbro manage to drive them out of business!