Its not a matter of whether the book meshes with the world. It is a matter of whether the book sells. If people bye high fantasy, why object. And face it, this is what most DnD campaigns end up as. With one level every 3-4 sessions, a good and stable campaign WILL be saving the world.
In other worlds, you might like mud, angst, and realism, but not everyone does.
I call BS on this. People buy high fantasy because they're lead to buy high fantasy. People don't buy books because they're good books - well, ok, some might, but not the majority - they buy books because of the names on them.
I had the utter misfortune of reading through a good portion of David Gaider's written prequel to Dragon Age. It was, to put it politely, schlock. Schlock is, in fact, perhaps the best word to use to describe it. And you know what? It's going to sell.
Magnificently. Not because the writing is good. And not because it's high fantasy - on the contrary, it would sell
just as good if it was an amazing work of literature that redefined the genre.
It's going to sell because it has Bioware, David Gaider, and Dragon Age on the cover.
Brand name is
incredibly powerful. This is the same reason why people buy numerous fantasy books even when
those same people admit to not liking them. There's a WHOLE lot of people who absolutely
despise Richard Knaak's should-have-been-abortions of language that he forced the world to suffer through - I refer, of course, to his Warcraft books.
And they all bought it anyways. And MORE people, who are being told not to buy it, that it's crap,
continue to do so, not because they think it's good, but because 1) it has
Warcraft on the cover or, even more bizarre, 2)
They know it's bad.
The idea that "it sells, so it must be good" is insane. Human beings are not logical or rational creatures, good god no. And our buying habits point towards this with very large neon signs that read "NO SERIOUSLY GUYS WE'RE NOT QUITE AS CLEAR IN THE HEAD AS WE MIGHT THINK." We have internal mechanisms that make us purposefully enjoy things we originally disliked all because
we bought them. It's crap, and we know it's crap, but our brains are wired to make us enjoy it
after the fact because we put time and resources into gaining it.