And, in fact, that's just part of the larger ecosystem of supporting options for new material that Paizo made fairly prevalent for PF1. You don't have to have any of them to make use of what's there, but not having them can be disappointing. For races, this includes:
- Favored class bonuses for various classes.
- Race traits.
- Race Point breakdowns.
- Alternative racial traits.
That hasn't been my experience. Far from "never" I've seen a lot of players--in real life, rather than on the Internet--use those options to make characters that were, indeed, more flavorful.The problem I have with that much freedom is that it's never going to be used to make broader and more flavorful characters.

(Dungeons & Dragons)
Rulebook featuring "high magic" options, including a host of new spells.