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<blockquote data-quote="Echohawk" data-source="post: 6278644" data-attributes="member: 9849"><p>It seems pretty clear to me that WotC's plan to monetize D&D is no longer simply to "sell more books". For some time, they have been much more focused on the broader D&D brand.</p><p></p><p>We can currently buy:</p><ul> <li data-xf-list-type="ul">D&D novels</li> <li data-xf-list-type="ul">D&D board games (Lords of Waterdeep and others)</li> <li data-xf-list-type="ul">D&D comics (IDW licence)</li> <li data-xf-list-type="ul">D&D miniatures (Gale Force Nine, with WizKids pre-painted line coming soon)</li> <li data-xf-list-type="ul">D&D electronic content (DND Classics)</li> <li data-xf-list-type="ul">D&D computer games (Baldur's Gate Enhanced, Lords of Waterdeep on iOS)</li> <li data-xf-list-type="ul">D&D online subscription services (DDI)</li> <li data-xf-list-type="ul">D&D toys (Hasbro's Kre-O line)</li> <li data-xf-list-type="ul">D&D clothing (DND Merch)</li> <li data-xf-list-type="ul">D&D wallets, belts and cuffs (Red Monkey licence)</li> <li data-xf-list-type="ul">D&D phone covers (Incipio licence)</li> <li data-xf-list-type="ul">D&D mugs and gift items (Zazzle licence)</li> </ul><p></p><p>None of which involves selling books. (Okay, I guess comics are technically books.) By my count, there haven't been this many active D&D licences since the TSR days. The current legal battle for the D&D movie rights is another indication of the importance of the overall D&D brand, and another potential money-spinner.</p><p></p><p>I'm thinking WotC are <em>not</em> planning on selling more books to make money. I wouldn't be surprised if there is an extremely light line of printed RPG books supporting D&D Next.</p></blockquote><p></p>
[QUOTE="Echohawk, post: 6278644, member: 9849"] It seems pretty clear to me that WotC's plan to monetize D&D is no longer simply to "sell more books". For some time, they have been much more focused on the broader D&D brand. We can currently buy: [list][*]D&D novels [*]D&D board games (Lords of Waterdeep and others) [*]D&D comics (IDW licence) [*]D&D miniatures (Gale Force Nine, with WizKids pre-painted line coming soon) [*]D&D electronic content (DND Classics) [*]D&D computer games (Baldur's Gate Enhanced, Lords of Waterdeep on iOS) [*]D&D online subscription services (DDI) [*]D&D toys (Hasbro's Kre-O line) [*]D&D clothing (DND Merch) [*]D&D wallets, belts and cuffs (Red Monkey licence) [*]D&D phone covers (Incipio licence) [*]D&D mugs and gift items (Zazzle licence)[/list] None of which involves selling books. (Okay, I guess comics are technically books.) By my count, there haven't been this many active D&D licences since the TSR days. The current legal battle for the D&D movie rights is another indication of the importance of the overall D&D brand, and another potential money-spinner. I'm thinking WotC are [i]not[/i] planning on selling more books to make money. I wouldn't be surprised if there is an extremely light line of printed RPG books supporting D&D Next. [/QUOTE]
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