I've said it many times before and since the topic keeps coming up I'll say it again: TSR had it right in the early-mid 80s with two parallel D&D lines: the "Classic" (i.e. Basic/Expert) game suitable for kids, beginners, and casual players, and the Advanced game for the experienced hardcore fans. Blurring the line between these (by piling on complexity and specific setting-flavor to the ostensibly simple and generic Classic game, and simultaneously stripping complexity and specific flavor out of the Advanced game) and eventually dropping the Classic version altogether was a huge mistake -- AD&D (and, make no mistake, 3E dropped the "A" from the name but is still a clear descendent of the AD&D line) has never been suitable for beginners or casual play, and still isn't.
If WotC are serious about growing the audience of the game, they absolutely need to bring back something analogous to the old Classic D&D game -- not a "play once and throw away" ripoff like the recent Basic sets, but an actual complete stand-alone game.
If WotC are serious about growing the audience of the game, they absolutely need to bring back something analogous to the old Classic D&D game -- not a "play once and throw away" ripoff like the recent Basic sets, but an actual complete stand-alone game.