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GenCon 2023 - D&D Rules Revision panel
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<blockquote data-quote="Clint_L" data-source="post: 9088822" data-attributes="member: 7035894"><p>How do you measure "poor," as far as WotC's track record of gauging customer satisfaction? 5e has been immensely successful, with outstanding sales growth, so this in itself suggests that they have done a good job of gauging consumer sentiment.</p><p></p><p>I agree that it is hard to glean how changes will be received. Immensely hard - people are incredibly varied and not always rational, as any economist will tell you. So you are going to have hits and misses, and at best can hope that the hits outweigh those misses. Unfortunately, as individuals we tend to remember failures more than successes and tend to overweigh our own emotional responses, but that is why you hire experts to analyze the data more objectively.</p><p></p><p>There is no objective right or wrong when it comes to measuring customer satisfaction, so you have to decide what success or failure means in context. One way of looking at the current proposals is that WotC is trying to minimize the number of folks who strongly dislike a particular proposal, and it seems like they see 30% disapproval as an acceptable starting place, and 20% disapproval as a strong result. Meaning that even their best ideas will leave 1 in 5 folks disappointed. I very much doubt that they invented these thresholds; they are no doubt working with industry professionals who have worked with many different companies and products and have a good benchmark for understanding how product appeal is reflected in consumer feedback.</p></blockquote><p></p>
[QUOTE="Clint_L, post: 9088822, member: 7035894"] How do you measure "poor," as far as WotC's track record of gauging customer satisfaction? 5e has been immensely successful, with outstanding sales growth, so this in itself suggests that they have done a good job of gauging consumer sentiment. I agree that it is hard to glean how changes will be received. Immensely hard - people are incredibly varied and not always rational, as any economist will tell you. So you are going to have hits and misses, and at best can hope that the hits outweigh those misses. Unfortunately, as individuals we tend to remember failures more than successes and tend to overweigh our own emotional responses, but that is why you hire experts to analyze the data more objectively. There is no objective right or wrong when it comes to measuring customer satisfaction, so you have to decide what success or failure means in context. One way of looking at the current proposals is that WotC is trying to minimize the number of folks who strongly dislike a particular proposal, and it seems like they see 30% disapproval as an acceptable starting place, and 20% disapproval as a strong result. Meaning that even their best ideas will leave 1 in 5 folks disappointed. I very much doubt that they invented these thresholds; they are no doubt working with industry professionals who have worked with many different companies and products and have a good benchmark for understanding how product appeal is reflected in consumer feedback. [/QUOTE]
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