As a DM, if your players don't want to use rituals, just shrug and move on. They don't want to use 'em, so be it. It may not be their style.
As a player with ritual spells, if the rest of the party won't help pay for your components, then use ritual magic aggressively for your own personal benefit. When the other PCs see what you're doing and want in on the action, go ahead and cast the ritual for them, but demand they defray your costs as soon as the money is available... and chip in a share for future castings.
Ritual magic in 4E takes some getting used to, especially since the ritual lists are short compared to previous editions and many of the spells are not worth the price up-front; I don't think WotC itself has really gotten the hang of ritual magic yet. My group never used ritual magic at first. Then we discovered the wonders of phantom steed...
As a player with ritual spells, if the rest of the party won't help pay for your components, then use ritual magic aggressively for your own personal benefit. When the other PCs see what you're doing and want in on the action, go ahead and cast the ritual for them, but demand they defray your costs as soon as the money is available... and chip in a share for future castings.
Ritual magic in 4E takes some getting used to, especially since the ritual lists are short compared to previous editions and many of the spells are not worth the price up-front; I don't think WotC itself has really gotten the hang of ritual magic yet. My group never used ritual magic at first. Then we discovered the wonders of phantom steed...