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Message: <blockquote data-quote="Zaruthustran" data-source="post: 4516678" data-attributes="member: 1457">It'd never work as a physical retail product. The Starter Set is meant for Wal-Mart and book stores, and those stores' buyers are going to have a hard enough time taking the Starter Set into their inventory. A companion to that Starter Set? Forget about it.This is the way to go. Take your good idea (supporting new players) and move it online, where the number of potential customers is much, much greater than what you could reach by trying to push a paperbound companion into B&M retail. And the cost of distribution is virtually $0.00.  To your point about D&D and digital not going together: that may be, but "communication with customers" and digital do go together like chocolate and peanut butter. And WotC's done a pretty good job with this, especially recently.</blockquote>