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Halflings are the 7th most popular 5e race
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<blockquote data-quote="Clint_L" data-source="post: 9027213" data-attributes="member: 7035894"><p>Well, now you're just being insulting, I assume intentionally so.</p><p></p><p>We just got a demographic breakdown on the previous page - are we just pretending that isn't there? And as any marketer can tell you, advertising focuses on younger consumers because they are more malleable and there is more upside: if you can get them young, you can get many decades of sales out of them. I very much doubt that most D&D sales are going to teens; per the demographics, I would anticipate most are going to folks between 25-40, who are 50% of the player base.</p><p></p><p>Also, I very much doubt there are 40 million current players - WotC themselves only claimed 50 million folks exposed to D&D <em>over the lifetime of the game</em> (providing no evidence) and then bad journalism ran with it, soon converting that claim to 50 million active players, which is <em>very</em> different from the actual, unsubstantiated claim. No one knows how many current players there are, but 40 million is a wildly optimistic figure, particularly given sales. The best estimate I've seen was about 14 million from a few years ago, but that was <em>super</em> napkin math and still rooted in unverifiable claims from WotC (i.e. PR).</p></blockquote><p></p>
[QUOTE="Clint_L, post: 9027213, member: 7035894"] Well, now you're just being insulting, I assume intentionally so. We just got a demographic breakdown on the previous page - are we just pretending that isn't there? And as any marketer can tell you, advertising focuses on younger consumers because they are more malleable and there is more upside: if you can get them young, you can get many decades of sales out of them. I very much doubt that most D&D sales are going to teens; per the demographics, I would anticipate most are going to folks between 25-40, who are 50% of the player base. Also, I very much doubt there are 40 million current players - WotC themselves only claimed 50 million folks exposed to D&D [I]over the lifetime of the game[/I] (providing no evidence) and then bad journalism ran with it, soon converting that claim to 50 million active players, which is [I]very[/I] different from the actual, unsubstantiated claim. No one knows how many current players there are, but 40 million is a wildly optimistic figure, particularly given sales. The best estimate I've seen was about 14 million from a few years ago, but that was [I]super[/I] napkin math and still rooted in unverifiable claims from WotC (i.e. PR). [/QUOTE]
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Halflings are the 7th most popular 5e race
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