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Hasbro Bets Big on D&D
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<blockquote data-quote="Alzrius" data-source="post: 8852410" data-attributes="member: 8461"><p>I disagree, I think this is exactly the right time to start assuming the worst.</p><p></p><p>Quite frankly, this news is disconcerting, but not at all surprising. I recall being at a seminar at Gen Con a year or two before the pandemic hit where James Lowder explained that WotC's take on D&D 5E was (to paraphrase his words) all about the branding, because the big money was in licensing. That's essentially what we're seeing here, along with the push towards D&D Beyond as a virtual marketplace where transactions and micro-transactions can be pushed to the forefront of the play experience.</p><p></p><p>They note, in this chat, that DMs are the smaller segment of D&D's customer base, but buy the most. That's called the <a href="https://en.wikipedia.org/wiki/Pareto_principle" target="_blank">Pareto principle</a>, and it's nothing new where sales figures are concerned. What I think we're hearing here is that Hasbro wants to break this down so that they can have the rest of the group kicking in greater sums of money as well. Micro-transactions for the D&D Beyond platform align very well with this.</p><p></p><p>That's in addition to other likely contractions of the play experience, as noted in this excellent video from several weeks ago:</p><p></p><p>[MEDIA=youtube]4wlSCwp_JVA[/MEDIA]</p></blockquote><p></p>
[QUOTE="Alzrius, post: 8852410, member: 8461"] I disagree, I think this is exactly the right time to start assuming the worst. Quite frankly, this news is disconcerting, but not at all surprising. I recall being at a seminar at Gen Con a year or two before the pandemic hit where James Lowder explained that WotC's take on D&D 5E was (to paraphrase his words) all about the branding, because the big money was in licensing. That's essentially what we're seeing here, along with the push towards D&D Beyond as a virtual marketplace where transactions and micro-transactions can be pushed to the forefront of the play experience. They note, in this chat, that DMs are the smaller segment of D&D's customer base, but buy the most. That's called the [url=https://en.wikipedia.org/wiki/Pareto_principle]Pareto principle[/url], and it's nothing new where sales figures are concerned. What I think we're hearing here is that Hasbro wants to break this down so that they can have the rest of the group kicking in greater sums of money as well. Micro-transactions for the D&D Beyond platform align very well with this. That's in addition to other likely contractions of the play experience, as noted in this excellent video from several weeks ago: [MEDIA=youtube]4wlSCwp_JVA[/MEDIA] [/QUOTE]
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