WotC Hasbro Bets Big on D&D

During today's 'Hasbro Fireside Chat', Hasbro's Chris Cocks, chief executive officer, and Cynthia Williams, president of Wizards of the Coast and Digital Gaming mentioned D&D, and about betting big on its name. This was in addition to the Magic: The Gathering discussion they held on the same call.


The following are rough notes on what they said.

D&D Beyond
  • Leaning heavily on D&D Beyond
  • 13 million registered users
  • Give them more ways to express their fandom
  • Hired 350 people last year
  • Low attrition
What’s next for D&D
  • Never been more popular
  • Brand under-monetized
  • Excited about D&D Beyond possibilities
  • Empower accessibility and development of the user base.
  • Data driven insight
  • Window into how players are playing
  • Companion app on their phone
  • Start future monetization starting with D&D Beyond
  • DMs are 20% of the audience but lions share of purchases
  • Digital game recurrent spending for post sale revenue.
  • Speed of digital can expand, yearly book model to include current digital style models.
  • Reach highly engaged multigenerational fans.
  • Dungeons and Dragons has recognition, 10 out of 10
  • Cultural phenomenon right now.
  • DND strategy is a broad four quadrant strategy
  • Like Harry Potter or Lord of the Rings or Marvel
  • New books and accessories, licensed game stuff, and D&D Beyond
  • Huge hopes for D&D
What is success for the D&D Movie
  • First big light up oppourtunity for 4th quadrant
  • Significant marketing
  • They think it’ll have significant box office
  • It has second most viewed trailer at Paramount, only eclipsed by Transformers
  • Will be licensed video games, some on movies
  • Then follow up other media, TV, other movies, etc.
  • Bullish on D&D.
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