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Hasbro Bets Big on D&D
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<blockquote data-quote="FrogReaver" data-source="post: 8854449" data-attributes="member: 6795602"><p>The monetization of D&D seems to be video games, movies, D&D Beyond subs, micro trans, branded merchandise, etc. In general I'm not too worried about monetization when the strategy is soo multifaceted and so much of that fails if the brand isn't healthy. </p><p></p><p>That said there are some forms of monetization that are consumer unfriendly. Things like making you pay for the same content twice (they already do this for paper and any digital content they sale). Or increasing subscription price after you have enough sunk cost into the ecosystem. Or sale VTT features as micro transactions. Want dynamic lighting then pay an extra dollar a month? Want a measurement tool? Another dollar please! Or how about making it as hard as possible to play D&D on any other VTT so that there's will be where people come. I fully expect this last one to happen.</p><p></p><p>It's not that I don't want them to make money. I do. Hand over foot. I hope the movie makes them billions! I hope the videogames do the same. But when it comes to monetization there are always consumer unfriendly ways to accomplish that and IMO we are likely to see at least a few.</p></blockquote><p></p>
[QUOTE="FrogReaver, post: 8854449, member: 6795602"] The monetization of D&D seems to be video games, movies, D&D Beyond subs, micro trans, branded merchandise, etc. In general I'm not too worried about monetization when the strategy is soo multifaceted and so much of that fails if the brand isn't healthy. That said there are some forms of monetization that are consumer unfriendly. Things like making you pay for the same content twice (they already do this for paper and any digital content they sale). Or increasing subscription price after you have enough sunk cost into the ecosystem. Or sale VTT features as micro transactions. Want dynamic lighting then pay an extra dollar a month? Want a measurement tool? Another dollar please! Or how about making it as hard as possible to play D&D on any other VTT so that there's will be where people come. I fully expect this last one to happen. It's not that I don't want them to make money. I do. Hand over foot. I hope the movie makes them billions! I hope the videogames do the same. But when it comes to monetization there are always consumer unfriendly ways to accomplish that and IMO we are likely to see at least a few. [/QUOTE]
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