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Hasbro Bets Big on D&D
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<blockquote data-quote="LuisCarlos17f" data-source="post: 8858040" data-attributes="member: 6802378"><p>If Hasbro wants to attrack a new generation of players the hobby shouldn't be too expensive. And the strategy shouldn't be too focused into the whales, but how to infiltrate more in the popular culture.</p><p></p><p>Not all the consumers of D&D brand are roleplayers. Those can be comic-readers, children playing with toys, families watching movies and teleseries... I guess they are going to bet for a strategy of diversity, not all the eggs in one basket.</p><p></p><p>Of course D&D has got the potential of becoming a cinematographic universe in the same level of Star Wars or Marvel superheroes, but a known franchise is not enough. We know example of franchises what have worked better or worse in the box-office. Playmobil is a know toy, but the movie hasn't made too much money. And what about the action-live movie of Warcraft?</p><p></p><p>And we can't know if Hasbro is going to be always with Paramoúnt to produce movies or later the partnership will be with other company. And why not a merger with a movie studio? Because Hasbro wishes the licences from the other companies. </p><p></p><p>And if we are talking about the online videogames the rivalry is really fierce because if the studio doesn't earn enough money to keep the servers then these are going to be closed. </p><p></p><p>* Animated short videos in youtube may be a good idea. With the right song fabulous AMV could be created.</p><p></p><p>* Videogames can be a good option to test and experiment with variants of d20 system, for example Gamma World with firearms, or a game about hunting, catching, training and summoning collectable monsters. </p><p></p><p>Other idea of a D&D videogame would be an asymetric dungeon crawler. A group of players would be the heroes, and other player would be the nemesis+dungeon master, controlling a boss and adding traps or runes to summon more minions. </p><p></p><p>Or a multiplayer castle siege. Some players would be "warlords" controlling squads as in a RTS (style Warcraft III), and others as champions. </p><p></p><p>* We want to buy some products, but we aren't unlimited sources. We also have to pay bills and taxes. Even if we wanted we couldn't buy everything because our pockets have got a limit. The marketing strategy has to be realistic.</p></blockquote><p></p>
[QUOTE="LuisCarlos17f, post: 8858040, member: 6802378"] If Hasbro wants to attrack a new generation of players the hobby shouldn't be too expensive. And the strategy shouldn't be too focused into the whales, but how to infiltrate more in the popular culture. Not all the consumers of D&D brand are roleplayers. Those can be comic-readers, children playing with toys, families watching movies and teleseries... I guess they are going to bet for a strategy of diversity, not all the eggs in one basket. Of course D&D has got the potential of becoming a cinematographic universe in the same level of Star Wars or Marvel superheroes, but a known franchise is not enough. We know example of franchises what have worked better or worse in the box-office. Playmobil is a know toy, but the movie hasn't made too much money. And what about the action-live movie of Warcraft? And we can't know if Hasbro is going to be always with Paramoúnt to produce movies or later the partnership will be with other company. And why not a merger with a movie studio? Because Hasbro wishes the licences from the other companies. And if we are talking about the online videogames the rivalry is really fierce because if the studio doesn't earn enough money to keep the servers then these are going to be closed. * Animated short videos in youtube may be a good idea. With the right song fabulous AMV could be created. * Videogames can be a good option to test and experiment with variants of d20 system, for example Gamma World with firearms, or a game about hunting, catching, training and summoning collectable monsters. Other idea of a D&D videogame would be an asymetric dungeon crawler. A group of players would be the heroes, and other player would be the nemesis+dungeon master, controlling a boss and adding traps or runes to summon more minions. Or a multiplayer castle siege. Some players would be "warlords" controlling squads as in a RTS (style Warcraft III), and others as champions. * We want to buy some products, but we aren't unlimited sources. We also have to pay bills and taxes. Even if we wanted we couldn't buy everything because our pockets have got a limit. The marketing strategy has to be realistic. [/QUOTE]
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Hasbro Bets Big on D&D
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