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Hasbro CEO Chris Cox, "I would say that the underlying thesis of our D&D business is all about digital,”
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<blockquote data-quote="Ruin Explorer" data-source="post: 9095484" data-attributes="member: 18"><p>Oh we <em>know</em> that's the strategy, it's not even a question. WotC were pretty open about it when their whole introduction to the 3D VTT in the original "One D&D" video was basically "Oh we're going to microtransact the HELL out of you! We'll sell you minis, we'll sell you tiles, we'll sell you adventures!".</p><p></p><p>And there's no way they'd have got 250 freakin' employees for the 3D VTT (again, compared to like 30 in the D&D team, IIRC) if you Corporate Executive #1224 hadn't given a presentation that was basically Microtransactions = [Animated Gif of cash machine dumping out $100 bills].</p><p></p><p>There's truth that there's a limit to how much you can invest but... I feel like you could invest a lot more in better artists, designers, and writers. MtG still has better artists than D&D, and that's a ridiculous position to be in. I will say there has been some limited improvement and they did get DiTerlizzi for Planescape at least but 5E is still not strong artistically, compared to previous editions. Also, they could better writers and game designers, but that's definitely not going to happen. Everyone working at the top of (small) D&D team is basically a WotC lifer at his point.</p><p></p><p>It's 2023 not 1997.</p><p></p><p>Digital is online.</p><p></p><p>Your example of MP3s is incredibly telling and dated. No tech company would willing sell MP3s if the technology was just coming in now. Rather they'd offer music streaming subscriptions.</p><p></p><p>So if you expect some lovely 1990s-style "digital but not online" stuff, then I don't think you're being remotely realistic.</p></blockquote><p></p>
[QUOTE="Ruin Explorer, post: 9095484, member: 18"] Oh we [I]know[/I] that's the strategy, it's not even a question. WotC were pretty open about it when their whole introduction to the 3D VTT in the original "One D&D" video was basically "Oh we're going to microtransact the HELL out of you! We'll sell you minis, we'll sell you tiles, we'll sell you adventures!". And there's no way they'd have got 250 freakin' employees for the 3D VTT (again, compared to like 30 in the D&D team, IIRC) if you Corporate Executive #1224 hadn't given a presentation that was basically Microtransactions = [Animated Gif of cash machine dumping out $100 bills]. There's truth that there's a limit to how much you can invest but... I feel like you could invest a lot more in better artists, designers, and writers. MtG still has better artists than D&D, and that's a ridiculous position to be in. I will say there has been some limited improvement and they did get DiTerlizzi for Planescape at least but 5E is still not strong artistically, compared to previous editions. Also, they could better writers and game designers, but that's definitely not going to happen. Everyone working at the top of (small) D&D team is basically a WotC lifer at his point. It's 2023 not 1997. Digital is online. Your example of MP3s is incredibly telling and dated. No tech company would willing sell MP3s if the technology was just coming in now. Rather they'd offer music streaming subscriptions. So if you expect some lovely 1990s-style "digital but not online" stuff, then I don't think you're being remotely realistic. [/QUOTE]
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Hasbro CEO Chris Cox, "I would say that the underlying thesis of our D&D business is all about digital,”
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