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Hasbro CEO Chris Cox, "I would say that the underlying thesis of our D&D business is all about digital,”
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<blockquote data-quote="darjr" data-source="post: 9095574" data-attributes="member: 52905"><p>[MEDIA=youtube]7eoKLWw5hbo[/MEDIA]</p><p></p><p>transcript in spoilers</p><p>[spoiler]</p><p></p><p>exactly does that mean you thought too</p><p>many big words at me okay now because I</p><p>don't understand him I'm gonna take him</p><p>as disrespect on a recent investors call</p><p>Hasbro CEO Chris Cox concerned many when</p><p>he said that the future of d d was and I</p><p>quote digital Cox comments came after an</p><p>analyst asked whether the struggles of</p><p>the d d movie at the box office was a</p><p>setback for plans to double wizard of</p><p>the coast business as previous investor</p><p>calls seem to indicate the d d was a big</p><p>part of those plans I would say you know</p><p>the underlying thesis of our DND</p><p>business was all about digital I think</p><p>Baldur's Gate 3 is just the first of</p><p>several new digital initiatives you're</p><p>going to see from us that stand how we</p><p>can try to transform tabletop</p><p>role-playing gaming now Cox pointed to</p><p>the success of ultrascape 3 which he</p><p>called a game of the year Contender and</p><p>noted that Hasbro will make more money</p><p>off of Licensing Baldur's Gate 3 than</p><p>they have of the the last 5 to 10 years</p><p>of film licensing combined now in this</p><p>case Hasbro's film licensing business</p><p>has been relatively modest as the</p><p>company has mostly stayed in-house with</p><p>producing films based on its big toy</p><p>franchises instead of just licensing</p><p>them out to Studios like what Mattel did</p><p>for the Barbie movie now Cox also noted</p><p>that d d games allowed Hasbro to reach</p><p>the much larger role-playing game Market</p><p>I.E video game role-playing games which</p><p>had a much larger demographic than</p><p>traditional tabletop role-playing games</p><p>Cox then went on to explain that digital</p><p>allows them to expand the reach of the</p><p>Dungeons and Dragons brand from Beyond</p><p>tabletop gaming to a wider segment of</p><p>players and what digital allows us to do</p><p>is kind of take that tabletop</p><p>role-playing game Tam that we have in</p><p>the world which is you know probably</p><p>about 80 million people who participate</p><p>in those hobbies and frequent that kind</p><p>of Channel and take our brand like d d</p><p>to 800 million people who play</p><p>role-playing games now there's two</p><p>specific things to take away from Cox's</p><p>statement fans probably recognize his</p><p>plans to transform tabletop gaming as a</p><p>likely reference to the D D digital vtt</p><p>which Wizards has been developing for</p><p>over a year now that's not close to</p><p>completion to the best of our knowledge</p><p>but it still seems to be a major factor</p><p>in Wizards future plans it also seems</p><p>that Hasbro has plans to release several</p><p>more d d video games in the future at</p><p>one point Hasbro had a full pipeline of</p><p>d d video games in the works but several</p><p>were allegedly cut at the beginning of</p><p>the year and it seemed like those plans</p><p>had kind of petered out now given that</p><p>there was some discrepancy on how many</p><p>of those games were actually canceled uh</p><p>hidden path entertainment for instance</p><p>said that their DND game was still on</p><p>despite the fact that uh Bloomberg</p><p>reported that their game had been</p><p>canceled so who knows what's actually</p><p>going on there uh it's possible that</p><p>some of those games are still being</p><p>actively developed uh and uh you know</p><p>they could be as successful as Walters</p><p>Gates 3 or you know probably close to</p><p>being successful as several of them are</p><p>described as being AAA games</p><p>now more importantly it definitely seems</p><p>that Wizards is looking to replicate the</p><p>success of Baldur's Gate 3 and find ways</p><p>to use DND to hit up or</p><p>um you know appeal to the larger video</p><p>game population and I think that is</p><p>really what D D's digital plans are keep</p><p>in mind that Hasbro when Hasbro talks</p><p>about digital they don't just mean the</p><p>DND digital you know the vtt that</p><p>everyone is rightfully worried about</p><p>they mean video games they're talking</p><p>about video games so is the future of d</p><p>d digital let us know in the comment</p><p>section don't forget to hit those like</p><p>And subscribe buttons</p><p>foreign[/spoiler]</p></blockquote><p></p>
[QUOTE="darjr, post: 9095574, member: 52905"] [MEDIA=youtube]7eoKLWw5hbo[/MEDIA] transcript in spoilers [spoiler] exactly does that mean you thought too many big words at me okay now because I don't understand him I'm gonna take him as disrespect on a recent investors call Hasbro CEO Chris Cox concerned many when he said that the future of d d was and I quote digital Cox comments came after an analyst asked whether the struggles of the d d movie at the box office was a setback for plans to double wizard of the coast business as previous investor calls seem to indicate the d d was a big part of those plans I would say you know the underlying thesis of our DND business was all about digital I think Baldur's Gate 3 is just the first of several new digital initiatives you're going to see from us that stand how we can try to transform tabletop role-playing gaming now Cox pointed to the success of ultrascape 3 which he called a game of the year Contender and noted that Hasbro will make more money off of Licensing Baldur's Gate 3 than they have of the the last 5 to 10 years of film licensing combined now in this case Hasbro's film licensing business has been relatively modest as the company has mostly stayed in-house with producing films based on its big toy franchises instead of just licensing them out to Studios like what Mattel did for the Barbie movie now Cox also noted that d d games allowed Hasbro to reach the much larger role-playing game Market I.E video game role-playing games which had a much larger demographic than traditional tabletop role-playing games Cox then went on to explain that digital allows them to expand the reach of the Dungeons and Dragons brand from Beyond tabletop gaming to a wider segment of players and what digital allows us to do is kind of take that tabletop role-playing game Tam that we have in the world which is you know probably about 80 million people who participate in those hobbies and frequent that kind of Channel and take our brand like d d to 800 million people who play role-playing games now there's two specific things to take away from Cox's statement fans probably recognize his plans to transform tabletop gaming as a likely reference to the D D digital vtt which Wizards has been developing for over a year now that's not close to completion to the best of our knowledge but it still seems to be a major factor in Wizards future plans it also seems that Hasbro has plans to release several more d d video games in the future at one point Hasbro had a full pipeline of d d video games in the works but several were allegedly cut at the beginning of the year and it seemed like those plans had kind of petered out now given that there was some discrepancy on how many of those games were actually canceled uh hidden path entertainment for instance said that their DND game was still on despite the fact that uh Bloomberg reported that their game had been canceled so who knows what's actually going on there uh it's possible that some of those games are still being actively developed uh and uh you know they could be as successful as Walters Gates 3 or you know probably close to being successful as several of them are described as being AAA games now more importantly it definitely seems that Wizards is looking to replicate the success of Baldur's Gate 3 and find ways to use DND to hit up or um you know appeal to the larger video game population and I think that is really what D D's digital plans are keep in mind that Hasbro when Hasbro talks about digital they don't just mean the DND digital you know the vtt that everyone is rightfully worried about they mean video games they're talking about video games so is the future of d d digital let us know in the comment section don't forget to hit those like And subscribe buttons foreign[/spoiler] [/QUOTE]
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Hasbro CEO Chris Cox, "I would say that the underlying thesis of our D&D business is all about digital,”
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